Role & responsibilities

1. International Market Development &
- Lead Generation

- Identify, target, and acquire new international business opportunities for SMS capital equipment (Induction Furnaces, EAF, LRF, CCM,) and turnkey steel melting solutions.

- Systematically map upcoming international steel plant CapEx projects, greenfield/brownfield developments, and modernization plans across the Middle East, Africa, CIS, Southeast Asia, and Latin America.

- Build and execute a country-wise international market entry and expansion strategy for the SMS division, in line with company growth targets.

1. Global Relationship &
- Key Account Management

- Establish and nurture long-term relationships with international decision-makers Steel Mill Owners, C-Suite Executives, Project Directors, and PMC/EPC Consultants across target regions.

- Lead high-impact international client presentations, plant visits, and factory tours to demonstrate PPRM's SMS manufacturing and engineering capabilities.

- Act as the primary international point of contact, coordinating with in-country agents, channel partners, and representative offices where applicable.

1. International Bid Management &
- Techno-Commercial Negotiation

- Work closely with in-house Estimating, Design, and Engineering teams to prepare comprehensive, competitive international techno-commercial proposals for SMS equipment and projects.

- Review international tender documents, RFQs, contract terms, and technical specifications to ensure scope clarity, export compliance, and risk mitigation.

- Lead cross-border contract negotiations covering pricing, Incoterms, payment terms (LCs, advance schedules), delivery timelines, and warranties to secure winning international bids with optimal margins.

1. Global Market Intelligence &
- Strategic Alignment

- Track international competitor activity, regional pricing benchmarks, SMS technology trends, and country-specific market entry barriers (tariffs, local content norms,



sanctions, etc.).

- Represent PPRM at international steel summits, industrial exhibitions, and trade conventions to build the SMS brand globally.

- Provide continuous international market feedback to R&D; and Leadership to guide SMS product development and global positioning.

Preferred candidate profile

Education

- Bachelor's Degree (B.E. / B. Tech) in Mechanical, Metallurgy, Electrical, or Production Engineering.

- MBA / Post Graduate Diploma in International Business, Marketing, or Sales Management (Preferred).

Experience

- Minimum 12 - 20 years of proven B2B international sales/business development track record in Steel Melting Shop (EAF/LRF/CCM), Capital Goods, Heavy Engineering, or Industrial EPC Projects.

- Demonstrated experience selling SMS/capital machinery directly to overseas steel producers, with a robust track record of closing cross-border deals in the Middle East, Africa, CIS, Southeast Asia, and/or Latin America.

- Prior exposure to working with international agents, distributors, or representative networks is a strong advantage.

Technical &

- Functional Competencies

- Domain Expertise: Strong understanding of Steel Melting Shop technology — EAF, LRF, CCM, Induction Furnaces — along with heavy fabrication processes and engineering drawings.

- Commercial Acumen: In-depth knowledge of international trade terms (Incoterms), Letters of Credit (LC), bank guarantees, export-import policies, and cross-border commercial contract clauses.

- CRM &
- Tools: Proficiency in CRM software (Salesforce/HubSpot or custom ERP systems), MS Excel, and presentation tools (PowerPoint).

Soft Skills

- Exceptional international negotiation, persuasion, and closing skills across diverse cultural contexts.

- Excellent command over spoken and written English; fluency in additional foreign languages (Portuguese, Spanish, Russian, Arabic, etc.) is a strong asset.

- Willingness and readiness to travel extensively and frequently across international project geographies.

📌 Head of Sales & Business Development (Faridabad)
🏢 WOW Softech
📍 Faridabad