About the Role

We are looking for an experienced Head of Marketing to lead our marketing function end-to-end — across offline and online channels — for a B2B organization operating in the infrastructure space. This is a strategic and hands-on leadership role for someone who understands both traditional relationship-driven B2B marketing (exhibitions, trade shows, industry events, print/collateral) as well as modern digital and lead-generation practices.

The ideal candidate will own the marketing strategy, build and lead a high-performing team, manage external agency relationships, and work closely with sales to ensure a solid, qualified pipeline of leads.

Key Responsibilities

- Marketing Strategy & Brand

Develop and execute the overall marketing strategy aligned with business and sales goals, tailored to industry prospects and target accounts.

Own brand positioning, messaging, and communication consistency across all channels — online and offline.

Track industry trends, competitor activity, and market shifts to keep strategy relevant and ahead of the curve.

- Lead Generation & Sales Enablement

Lead and mentor the in-house lead generation team; set targets, review performance, and continuously optimize the funnel.

Build and manage a healthy pipeline of qualified leads for the sales team through multiple channels (outbound, inbound, events, referrals, partnerships).

Work closely with the sales leadership to align on lead quality, handoff process, feedback loops, and conversion tracking.

Own and improve CRM/marketing funnel reporting to measure lead-to-conversion effectiveness.

- Events & Offline Marketing

Plan and manage participation in industry exhibitions, trade shows, conferences, and networking events.





Oversee stall/booth design, collateral, logistics, and on-ground team coordination for events.

Build relationships with industry bodies, associations, and event organizers to maximize visibility and lead capture.

Manage offline marketing assets — brochures, catalogues, case studies, signage, and print media.

- Digital & Online Marketing

Oversee website, SEO/SEM, email marketing, and online lead-capture initiatives.

Manage and guide social media presence and content strategy (in coordination with agency/in-house team).

Monitor digital campaign performance and ROI, and adjust strategy based on data.

- Agency & Vendor Management

Identify, onboard, and manage external agencies and vendors — social media, PR, design, digital advertising, event management, etc.

Set clear briefs, timelines, and KPIs for agencies; review deliverables regularly for quality and ROI.

Negotiate contracts and manage marketing budgets across agencies and channels.

- Team Leadership

Build, mentor, and manage an in-house marketing team including lead generation executives, content/design resources, and digital marketers.

Set individual and team KPIs; conduct regular performance reviews.

Foster a culture of accountability, creativity, and continuous improvement.

- Budgeting & Reporting





Own the marketing budget across offline and online channels; ensure optimal allocation and spend efficiency.

Report regularly to leadership on marketing performance, lead generation metrics, event ROI, and overall pipeline contribution.

Requirements

Experience: 8–15 years in B2B marketing, with at least 3–5 years in a leadership role managing a team.

Industry Background: Prior experience in [industry — e.g., manufacturing, industrial equipment, chemicals, engineering, etc.] preferred.

Proven Track Record in

Managing exhibitions/trade shows and offline marketing

Leading a lead generation function and driving measurable pipeline growth

Coordinating with external agencies (social media, digital, PR, design)

Building marketing strategy for long sales-cycle, relationship-driven B2B industries

Skills

Strong strategic thinking combined with hands-on execution capability

Excellent stakeholder management — internal teams, sales, leadership, and external agencies/vendors

Data-driven approach to measuring marketing and lead-gen effectiveness

Strong communication, negotiation, and vendor management skills

Comfortable balancing traditional B2B marketing (events, print, relationships) with digital channels

Education: MBA/PG in Marketing or related field preferred.

What Success Looks Like in This Role:

A steady, high-quality pipeline of qualified leads flowing into the sales team.

Strong brand visibility and positioning across offline (exhibitions, industry events) and online channels.

Well-managed, high-ROI agency partnerships.

A capable, motivated in-house marketing and lead-gen team.

Marketing spend that is efficient, tracked, and tied to business outcomes.

📌 Head of Marketing (Kolkata)
🏢 CCS Group
📍 Kolkata