Company Description Simandhar Education is a leading finance and accounting education provider in India, built at the intersection of AI, innovation, and global finance learning. In collaboration with Becker Professional Education, trusted by over 2 million students worldwide, Simandhar delivers globally benchmarked CPA, CMA, ACCA, EA, and AI-focused programs. The organization is known for its strong outcomes, including 90%+ pass rates, multiple CPA world toppers, extensive corporate partnerships, and thousands of successful global placements.

A board of advisors comprising CFOs and senior leaders from major organizations such as Reliance Industries, Adobe, Infosys, and NASBA ensures deep industry relevance. Through initiatives like the CAAP program and proprietary tools such as AI Sripal, Simandhar empowers learners to become AI-ready finance leaders for an evolving global economy.

Role Description The Head of Digital Marketing will lead the end-to-end digital marketing function, driving brand visibility, learner acquisition, and engagement across all online channels. This full-time, on-site role based in Hyderabad involves developing and executing data-driven digital strategies, overseeing performance marketing campaigns, and optimizing funnels for lead generation and conversions. The role includes managing social media presence, content calendars, and online brand narratives, as well as collaborating with product, sales,



and academic teams to align campaigns with business goals.

The Head of Digital Marketing will monitor web analytics and campaign metrics, prepare performance reports, manage digital budgets, and mentor a high-performing digital marketing team to achieve measurable growth.

Qualifications

- Strong foundation in Marketing and Digital Strategy, with a track record of driving measurable growth in education or related sectors.
- MUST HAVE EXPERIENCE IN ED TECH Field.
- Hands-on expertise in Social Media Marketing, including campaign planning, content optimization, and community management across major platforms.
- Proven experience in Lead Generation, performance marketing, and funnel optimization using paid and organic channels.
- Advanced skills in Web Analytics, including the use of tools such as Google Analytics and marketing dashboards to inform decisions.
- Experience leading and mentoring digital marketing teams, with the ability to collaborate cross-functionally and manage agencies or vendors.
- Robust analytical, communication, and project management skills, with comfort working in a fast-paced, outcome-driven environment.
- Bachelor’s or master’s degree in Marketing, Business, Communications, or a related field; experience in edtech or professional education is an advantage.
- Familiarity with marketing automation, CRM systems, SEO/SEM, and AI-driven marketing tools is beneficial.

📌 Head of Digital Marketing (Hyderabad)
🏢 Simandhar Education
📍 Hyderabad