Company Description Tress Lounge is a leading salon and wellness brand in North India, founded in 2003 by entrepreneur Munish Bajaj. The company has grown from its first flagship salon into a recognized name known for luxury, style, and high service standards.

Tress

Lounge offers a wide range of skin, beauty, hair, makeup, nail art, and massage services designed to enhance confidence and overall well-being. With a focus on premium experiences and strong customer satisfaction, the brand aims to create a relaxing environment where guests can indulge and feel revitalized.

Tress

Lounge partners with multiple top-tier product brands to ensure quality and consistency across its services.

Role Description The Head of Digital Marketing will lead the digital presence of Tress Lounge, driving brand awareness, customer engagement, and online revenue growth. This full-time, on-site role based in Chandigarh, India involves planning and executing digital campaigns across social media, search, and other online channels.

Responsibilities include overseeing digital strategy, managing content and social media calendars, optimizing campaigns for lead generation, and tracking performance through web analytics tools. The role also requires collaboration with salon operations, creative,



and management teams to align online initiatives with business goals and promotional activities. The Head of Digital Marketing will regularly analyze market trends, customer behavior, and competitor activity to refine digital plans and ensure a consistent, premium brand image.

Qualifications

- Strong foundation in Marketing, with experience building and managing brand campaigns.
- Proficiency in Digital Strategy and planning integrated online marketing initiatives.
- Hands-on expertise in Social Media Marketing across major platforms and content formats.
- Demonstrated ability in Lead Generation through paid and organic digital channels.
- Experience using Web Analytics tools (e.g., Google Analytics) to monitor performance and optimize campaigns.
- Proven leadership skills, including team management, cross-functional collaboration, and vendor coordination.
- Data-driven mindset with the ability to interpret metrics, prepare reports, and make strategic recommendations.
- Excellent written and verbal communication skills, with solid attention to detail and brand consistency.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced certification in digital marketing is a plus.
- Experience in beauty, wellness, or lifestyle brands and familiarity with the North India market is an advantage.

📌 Head of Digital Marketing (Chandigarh)
🏢 Tress Lounge
📍 Chandigarh