– CRM HEAD

Company: Suroskie |

Location: Sahibabad, Ghaziabad, Uttar Pradesh

Experience: 5+ Years |

Reports To: Director

ABOUT THE ROLE

Suroskie is looking for an experienced CRM Head to lead CRM and retention initiatives, driving customer engagement, repeat purchases, retention, and CRM-generated revenue .

KEY RESPONSIBILITIES

• Develop and execute CRM, retention & customer lifecycle strategies .

• Drive repeat purchases, retention, CLV, upselling, cross-selling & reactivation .

• Manage customer communication through WhatsApp, SMS, Email, Push & Calling .

• Own abandoned cart/checkout recovery and abandoned/sales calling .

• Manage customer segmentation, personalized campaigns and reactivation programs .

• Analyze customer behavior, campaign performance, conversions and revenue .

• Lead and manage the CRM, Retention & Calling teams , including targets and performance.

• Prepare CRM MIS, reports and KPI dashboards for the Director.

• Coordinate with Marketing,



Performance Marketing, Sales, Customer Support, E-commerce &

Operations .

• Develop SOPs and continuously optimize CRM processes and campaign ROI .

REQUIRED SKILLS & QUALIFICATIONS

• Bachelor's degree in Marketing, Business, Commerce or related field .

• 5+ years of CRM/Retention/D2C/E-commerce experience .

• Strong knowledge of Customer Lifecycle, Retention Marketing, CRM Automation & Segmentation .

• Hands-on experience with WhatsApp, SMS, Email, Push, Abandoned Cart & Calling .

• Robust analytical, leadership, communication & team management skills.

• Proficiency in Excel/Google Sheets and CRM/Marketing Automation tools .

• Experience in D2C Beauty, Skincare, FMCG, Fashion or E-commerce preferred.

Send me your cv for the same. _ [email protected]

Fill free to call : Mukesh Kumar - (phone hidden)

📌 Head of Customer Relationship Management (Ghaziabad)
🏢 Suroskie
📍 Ghaziabad