Role & responsibilities

- Own the brand tone, visual identity, and seasonal storytelling across all channels

- Build and run digital marketing: Instagram, YouTube, influencer partnerships, paid campaigns, SEO

- Design and launch a customer loyalty programme (VIP/Super VIP/Repeat/Premium tiers)

- Drive footfall to 83+ showrooms through targeted regional marketing and activations

- Build a customer data and CRM layer for personalized outreach

- Drive traffic and conversions for the brand's e-commerce platform

- Hire and build the full marketing team (social media, content, design, CRM)

Preferred candidate profile

- 10-15 years in brand marketing, retail/fashion/lifestyle background preferred

- Proven track record of building a brand from low visibility to robust recall

- Hands-on with digital channels social, influencers, paid, SEO not just strategy

- Experience designing and running loyalty or CRM programmes

- Comfortable building structure from scratch with a lean team and budget

- Hindi fluency required

📌 Head - Marketing (New Delhi)
🏢 Meena Bazaar
📍 New Delhi