Company: Proposal.biz

Role: Growth & Demand Generation

Experience: 5–8 years

Type: Full-time

Location: On-site preferred (WFH/Hybrid)

About Proposal.bizProposal.biz is an early-stage AI-powered B2B SaaS platform helping businesses create, manage, and send professional proposals and business documents—without the friction of traditional Google Docs and Word workflows.

We’re already seeing early customer traction, strong interest from global businesses, and organic traffic growing 15–20% week over week.

Our challenge isn’t the product.

It’s distribution.

We’re looking for a senior marketer who can help us solve exactly that.

The RoleThis is our first senior marketing hire and a highly hands-on leadership role.

You’ll own demand generation, GTM, growth, content, outbound, CRO, and funnel performance—while working closely with founders and a small execution-focused team.

You won’t just create strategies or presentations.

You’ll build, execute, test, measure, and scale.

What You’ll Own1. GTM & Growth Strategy

- Turn existing marketing and GTM activities into a focused, measurable growth engine
- Set priorities, targets, experiments, and execution cadence
- Identify what to scale, what to stop, and what new channels to test
- Work closely with founders on GTM decisions

2. Outbound & Demand Generation

- Own LinkedIn and cold email outreach
- Improve targeting, messaging, sequences, reply rates, meetings, and pipeline
- Personally review and improve outreach copy—not just delegate it
- Run structured A/B tests across messaging, targeting, sequencing,



and channels
- Identify the channels that consistently generate paying customers and double down

3. Content, SEO & Organic Growth

- Turn existing organic traffic into qualified pipeline
- Shape content strategy around BOFU opportunities, use cases, comparisons, and conversion
- Guide the content team on positioning, quality, SEO, and commercial intent
- Explore emerging discovery channels, including AI/LLM-driven search

4. Product-Led Growth

- Own the signup → activation → conversion funnel
- Define activation events and PQLs
- Work with product and engineering on onboarding, upgrade triggers, and conversion experiments
- Reduce friction and improve trial-to-paid conversion

5. Website & CRO

- Own website conversion performance
- Improve landing pages, CTAs, messaging, and lead capture
- Run and measure continuous CRO experiments

6. Performance Marketing

- Plan and manage paid acquisition across Google and relevant social channels
- Understand CPC, CAC, conversion rates, channel economics, and ROI
- Scale only what demonstrates a viable acquisition model

7. Team Leadership

- Guide a small GTM team across marketing, outbound, content, product growth,



and GTM engineering
- Review execution closely and raise the quality bar
- Balance strategic direction with hands-on execution

8. Analytics & Reporting

- Build a clear view of the funnel using GA4, PostHog, Search Console, and other relevant tools
- Focus reporting on outcomes—not activity
- Track traffic → leads → meetings → pipeline → customers → revenue
- Present explicit monthly insights and next actions to the founders

9. Customer & Prospect Conversations

- Engage directly with important prospects and customers
- Understand objections, buying behaviour, use cases, and market feedback
- Bring those insights back into positioning, campaigns, and product decisions

Who We’re Looking For
- 5–8 years of experience in B2B SaaS marketing
- Proven zero-to-one experience in an early-stage startup
- Experience taking a product from limited/no pipeline to a repeatable acquisition motion
- Strong understanding of demand generation, outbound, SEO, content, performance marketing, CRO, and PLG
- Deep expertise in at least 2–3 of these areas and working knowledge across the rest
- Highly execution-oriented—you’re comfortable writing copy, launching campaigns, analyzing funnels, and getting into the details
- Strong product sense and ability to market technical SaaS products
- Comfortable working in an environment where priorities move quickly and results matter more than process
- Strong analytical mindset with an understanding of funnel and unit economics

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