Role Overview -

We are looking for a data-driven Growth Marketing Lead to lead paid acquisition and improve performance across the full marketing funnel. The role combines hands-on campaign management with strategy, experimentation, analytics, CRO, and team leadership.

Key Responsibilities -

- Own and scale acquisition campaigns across Meta Ads and Google Ads.
- Manage budgets, campaign strategy, audiences, bidding, creatives, and channel allocation.
- Track and improve key metrics including CTR, CPC, CPL, CPA, conversion rates, lead quality, and ROI.
- Analyze the full funnel to identify performance gaps and growth opportunities.
- Build and execute A/B testing plans across creatives, audiences, messaging, and landing pages.
- Work with creative and content teams on performance-led creative strategy and briefs.
- Improve landing pages, lead journeys, and conversion rates through CRO initiatives.
- Ensure accurate tracking through GA4, GTM, Meta Pixel, CAPI, and CRM integrations.
- Build reports, forecasts,



and actionable insights for leadership.
- Work with sales and other teams to connect marketing performance with lead quality and revenue.
- Mentor and manage performance marketing executives or associates.

Required Skills & Qualifications -

- 4 - 6 years of experience in growth marketing, performance marketing, or paid acquisition.
- Prior experience in EdTech, high-ticket lead generation, or startups.
- Solid hands-on experience with Meta Ads and Google Ads.
- Strong understanding of lead generation, funnel optimization, remarketing, and conversion strategy.
- Working knowledge of GA4, GTM, Meta Pixel, CAPI, and conversion tracking.
- Experience with A/B testing, reporting, forecasting, and performance analysis.
- Understanding of CRO, landing-page optimization, CRM, and offline conversion tracking.

📌 Growth Marketing Lead (Bengaluru)
🏢 The LIT School
📍 Bengaluru