About InstaMoney:

Launched in June 2018, InstaMoney is a leading digital lending platform in India, offering instant personal loans ranging from ₹5,000 to ₹50,000. With over 35 million downloads and more than ₹17,000 crore disbursed to date, InstaMoney has become a trusted choice for over 6 million users. The platform provides a fully digital loan process, ensuring quick and secure disbursals directly into users' bank accounts, most often within minutes.

Designed for salaried and self-employed individuals aged 21–55years, InstaMoney offers flexible repayment tenures and minimal documentation, making borrowing simple and accessible across India.

Role Description The Growth Manager – Acquisition will be responsible for driving user acquisition and growth across InstaMoney's platform in a full-time, in office role based in the Mumbai. This position involves developing and executing acquisition strategies, managing performance marketing campaigns, and identifying new channels for growth in alignment with business objectives. The role includes analyzing funnel metrics, optimizing conversion rates, and collaborating with product, marketing, and sales teams to improve user journeys and onboarding processes.

The Growth

Manager will monitor key performance indicators, prepare regular reports,



and present insights to leadership to support data-driven decision-making. Day-to-day responsibilities also include overseeing projects, coordinating with external partners or agencies, and ensuring acquisition initiatives are delivered on time and within budget.

Minimum Qualifications

- Bachelor's degree or equivalent practical experience
- 7–8 years of experience in growth or performance marketing, with direct ownership of paid acquisition at consumer scale
- Experience owning CAC and acquisition efficiency end to end — budget, bidding, and channel mix
- Hands-on experience running paid channels (Google, Meta, LinkedIn) and organic channels (SEO, ASO, content, referral)
- Experience working cross-functionally with product, tech, and data teams

Preferred Qualifications

- Experience scaling acquisition in a fintech or wealthtech product, or for a financially sophisticated / high-value audience
- Proficiency in cohort-level CAC analysis, funnel diagnostics, and bid and budget optimisation
- Hands-on experience with marketing attribution and mobile measurement platforms
- Track record of lowering CAC or improving ROAS while scaling spend, not at the cost of quality
- Experience briefing channel- and cohort-specific landing pages and creative — and reading what converts

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