About the role

Koyō is an AI-native hiring platform. Recruiting software today is slow, ugly, and hated by the people forced to use it daily; we're building the replacement. We're early — small team, real customers, and almost no one knows we exist yet.

That last part is your job. As our first marketing hire you'll own how Koyō sounds and where it shows up: LinkedIn, cold email, and whatever else you can argue for. You'll write a lot, ship quick, and see your work in market within days rather than quarters. You'll work directly with the founding team.

Responsibilities

- Lead and execute creative LinkedIn campaigns for Koyo.
- Develop and manage targeted email marketing campaigns.
- Design and implement LinkedIn outbound strategies.
- Define target segments and develop comprehensive marketing strategies.
- Analyze campaign performance and optimize strategies for maximum impact.
- Craft engaging and creative marketing communications.

What we offer





- Opportunity to lead and scale marketing initiatives from inception.
- Direct impact on Koyo's market presence and growth.
- A challenging, outcome-driven work environment.
- Mentorship in strategic marketing and campaign optimization.
- Exposure to defining target segments and full-cycle campaign management.

Requirements

Must-have

- Strong interest in strategic marketing
- Outcome-driven mindset
- Passion for creative writing and communication

Good-to-have

- Experience with newsletters
- Interest in podcast production
- Worked on own Social Media/Blogging or something similar

Experience

- Experience with targeted email campaigns
- Experience with LinkedIn outbound campaigns
- Experience defining target segments and strategy
- Experience optimizing marketing campaigns
- Experience leading creative LinkedIn campaigns

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