About the Company

DWAO is India’s Leading Digital Analytics and Martech Company, providing a range of services including assessment, readiness enablement, customized implementation and ongoing training to help organizations attain digital maturity. We are India's leading partner for Adobe Marketing Cloud and Google Marketing Platform in Asia Pacific Region. DWAO enables marketers to improve their acquisition funnels, conversion rates, engagement, retention and take advanced data-driven decisions based on our insights and data science models.

We are serving clients across major industry verticals like BFSI, Telecom, Travel, eCommerce, Auto, Content, Media and Entertainment. With our unique support and implementation methodology, we are helping companies of all sizes across geographies and our client list includes Fortune 500 companies and top brands like Airtel, HDFC, ZEE, ICICI, Reliance Capital, Lenskart, Nykaa and many more. We curate our solutions to your specific set of problems and work on a 360 approach to provide actionable insights out of your data to take key business decisions.

We help companies scale customer experience and drive more revenue to their business armed with insights from our unique set of tools.

Experience- 2-3 Years

Responsibilities

Google Analytics Implementation and Management:

- Set up, configure, and customize Google Analytics 4 (GA4) accounts and properties for both Web and App Platforms.
- Design BRDs and translate business requirements into quantifiable events and parameters.
- Define and implement events, tags, and tracking strategies using Google Tag Manager (GTM).
- Has knowledge of Server-Side Tagging Setup via GTM.
- Conduct deep audits of client’s product and business to find gaps & drive fixes to build a mature Google Analytics setup for Websites and Apps.
- Ensure data accuracy through debugging, troubleshooting,



and regular audits.

Data Analysis and Reporting

- Analyze website/app performance using GA4 to identify trends and actionable insights.
- Create custom dashboards and reports using Looker Studio (formerly Data Studio) or other BI tools.
- Deliver recommendations to improve user engagement, conversions, and ROI.

Attribution and Measurement Strategy

- Implement data-driven attribution models to track the full user journey.
- Set up goals, funnels, and event tracking to monitor KPIs.
- Assist clients in aligning analytics strategies with business objectives.

Client and Team Collaboration

- Work closely with cross-functional teams (Marketing, Development, and UX).
- Communicate findings and strategies to both technical and non-technical stakeholders.
- Train internal teams and clients on GA4 features and best practices.
- Build and maintain documents like Solution Design references, Tagging Guides as per standard Industry standards.

Advanced Analytics Integration

- Integrate GA4 with platforms like Google Ads, BigQuery, and CRM systems.
- Leverage APIs and advanced tools for deeper data analysis.
- Ensure privacy compliance (e.g., GDPR, CCPA) in all implementations.

Qualifications

- 3 years of experience in digital analytics with a focus on Google Analytics (GA4) and strong command of Google Tag Manager (GTM).
- Deep knowledge of Google Analytics and Firebase Analytics basic and advanced features and concepts.
- Must be aware of Consent Management Platforms & implementation of Google Consent Mode
- Proven expertise in event tracking, custom dimensions/metrics, and enhanced measurement.
- Strong proficiency in data visualization tools like Looker Studio or Tableau.
- Solid understanding of attribution models, funnel analysis, and user behavior tracking.
- Knowledge of web technologies (JavaScript, HTML, and CSS) for debugging and implementation.

📌 Google Analytics Expert (Gurugram)
🏢 DWAO
📍 Gurugram