11 Sep
|
OpelOx Media and Marketing
|
Navi Mumbai
11 Sep
OpelOx Media and Marketing
Navi Mumbai
Company: Opelox Media & Marketing
Location: Navi Mumbai
Employment Type: Full-Time
Experience Required: 2–4 Years
About the Role
Opelox Media & Marketing is looking for a skilled and results-driven Google Ads Executive with strong hands-on expertise in Google Ads and Meta Ads.
The ideal candidate should have experience planning, executing, optimizing, and scaling paid advertising campaigns, with a strong focus on Google Display Ads. Experience managing international paid media campaigns across global markets is highly preferred.
We are looking for someone who understands performance beyond just running campaigns - someone who can analyze data, optimize budgets, improve conversions, and drive measurable business results.
Key Responsibilities
- Plan, launch, manage, and optimize performance marketing campaigns across Google Ads and Meta Ads.
- Demonstrate strong expertise in Google Display Network (GDN) campaigns, including audience targeting, placements, remarketing, creative testing, and optimization.
- Manage Google Ads campaigns across Search, Display, YouTube, Performance Max, and Remarketing.
- Manage Meta advertising campaigns across Facebook and Instagram.
- Plan and execute campaigns targeting international markets and global audiences.
- Conduct audience research and build effective targeting and retargeting strategies.
- Monitor and optimize key performance metrics, including CPL, CPA, CPC, CTR, Conversion Rate, ROAS, and ROI.
- Manage campaign budgets efficiently and identify opportunities to scale high-performing campaigns.
- Conduct A/B testing of ad creatives, copy, audiences, landing pages, and campaign strategies.
- Work closely with creative and content teams to develop performance-focused ad creatives.
- Set up and verify campaign tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and conversion tracking.
- Prepare regular campaign performance reports and provide actionable insights.
- Stay updated with the latest developments and best practices across Google Ads and Meta advertising platforms.
Must-Have Skills
- Strong hands-on experience with Google Ads.
- Strong hands-on experience with Meta Ads Manager.
- Proven expertise in Google Display Ads / Google Display Network (GDN).
- Experience managing international paid advertising campaigns.
- Strong understanding of audience targeting, remarketing, and conversion-focused campaign strategies.
- Experience with campaign optimization and budget management.
- Solid knowledge of performance marketing metrics and analytics.
- Working knowledge of GA4, GTM, Meta Pixel, and conversion tracking.
- Ability to analyze campaign data and make data-driven optimization decisions.
Preferred Candidate
- 2–4 years of hands-on experience in Performance Marketing or Paid Media.
- Previous experience working in a digital marketing or advertising agency is preferred.
- Experience handling multiple client accounts simultaneously.
- Experience managing campaigns across markets such as the UK, USA, UAE, Europe, or other international regions will be an advantage.
- Strong analytical and problem-solving skills.
- Ability to independently manage campaigns from strategy and setup to optimization and reporting.
Key Requirement
- Candidates with solid Google Display Ads expertise and proven international campaign experience will be given preference.
- If you are passionate about paid media, understand how to turn advertising budgets into measurable results, and have experience scaling campaigns across Google and Meta, we'd love to hear from you.
📌 Google Ads Executive (Navi Mumbai)
🏢 OpelOx Media and Marketing
📍 Navi Mumbai