WE ARE HIRING | GENERAL MANAGER – EAST ZONE

Location: East India

Function: Sales & Business Development

Industry: Apparel | Rainwear | Winterwear | Outerwear

CTC: Up to ₹40–45 LPA

Reporting To: Business Head / Director

We are looking for an experienced General Manager – East Zone to drive business growth, market expansion, channel development, and overall sales performance across the Eastern region.

Key Responsibilities

- Develop and execute the East Zone sales strategy for Rainwear & Winterwear categories.
- Drive business across West Bengal, Bihar, Jharkhand, Odisha, Assam & other Eastern markets.
- Manage and expand distributor, dealer, MBO, retail and institutional networks.
- Own revenue, sales targets, profitability, collections and channel productivity.
- Lead and mentor the regional sales team and field force.
- Identify recent markets and appoint strategic channel partners.
- Develop seasonal sales plans aligned with monsoon and winter demand cycles.
- Track competition, pricing, schemes, product trends and market intelligence.
- Ensure effective primary & secondary sales,



stock rotation and distributor productivity.
- Work closely with Product, Marketing, Supply Chain and Production teams.
- Conduct regular market visits and drive territory-wise growth plans.

Candidate Profile
- Graduate / MBA in Sales & Marketing preferred.
- 15+ years of experience in Sales & Business Development.
- Strong experience in East India markets with an established distributor/dealer/retail network.
- Candidates from Rainwear, Winterwear, Outdoor Apparel, Jackets, Outerwear or Seasonal Wear will be preferred.
- Proven experience managing large sales teams and zonal/regional businesses.
- Strong understanding of General Trade, MBO, Distributor & Retail channels.
- Excellent commercial acumen with knowledge of margins, schemes, collections and profitability.
- Willingness to travel extensively across the East Zone.

Interested candidates can share their updated CV at:

Akshay Solanki [email protected]

Unison International

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