The General Manager – Business Development will be responsible for driving the company's overall business growth by developing new markets, acquiring new customers, strengthening existing business relationships, identifying new revenue opportunities, and achieving business and sales targets.

The position will provide strategic leadership to the Business Development and Sales teams and will work closely with senior management, Operations, Finance, HR, Administration, and other functions to ensure sustainable business growth and profitability.

Key Responsibilities1. Business Development Strategy

- Develop and implement short-term and long-term business development strategies.
- Identify new business opportunities, markets, territories, products, and customer segments.
- Develop annual business plans, sales strategies, and revenue-growth initiatives.
- Monitor market trends, customer requirements, competitors, and industry developments.
- Identify potential strategic partnerships, distributors, dealers, agents, and institutional customers.

1. Sales & Revenue Growth

- Take overall responsibility for achieving business development and sales targets.
- Develop sales pipelines and ensure continuous generation of qualified business leads.
- Lead negotiations with key customers and strategic accounts.
- Monitor sales performance against budgets and targets.
- Improve customer acquisition, retention, and repeat business.
- Develop pricing and commercial strategies in coordination with senior management and Finance.

1. New Customer Acquisition

- Identify and approach potential customers and business partners.
- Develop relationships with key decision-makers and senior stakeholders.
- Conduct customer meetings, presentations, negotiations, and commercial discussions.
- Convert qualified prospects into long-term business relationships.
- Develop institutional, corporate, B2B, channel, and strategic accounts as applicable.

1. Market Expansion

- Explore new geographical markets and business territories.
- Develop market-entry strategies for new products/services.
- Conduct market research and feasibility studies.
- Identify untapped customer segments and emerging business opportunities.
- Recommend new products, services, or business models based on market demand.

1. Key Account Management

- Maintain strong relationships with major customers and strategic accounts.




- Personally handle critical customer relationships and escalations.
- Ensure high levels of customer satisfaction and service quality.
- Develop account-growth plans for major customers.
- Negotiate contracts, commercial terms, pricing, and business agreements within approved authority.

1. Team Leadership

- Lead, mentor, and manage the Business Development/Sales team.
- Set individual and team targets.
- Review team performance through regular MIS and performance meetings.
- Develop employee capabilities through coaching and training.
- Establish accountability for lead generation, conversion, revenue, collection, and customer retention.

1. Commercial & Financial Responsibilities

- Prepare annual business development budgets and revenue forecasts.
- Monitor sales margins, profitability, and business contribution.
- Coordinate with Finance regarding customer credit limits, outstanding payments, and collections.
- Ensure commercial decisions are aligned with company profitability.
- Monitor receivables and support timely collection from customers.

1. Strategic Partnerships

- Identify and develop strategic alliances and channel partnerships.
- Evaluate potential distributors, dealers, vendors, agents, and business partners.
- Lead commercial discussions and partnership negotiations.
- Build long-term strategic relationships that contribute to company growth.

1. MIS & Management Reporting

- Prepare and present regular business development reports to senior management.
- Track sales pipeline, lead conversion, revenue, profitability, customer acquisition, and market performance.
- Provide management with accurate sales forecasts and business projections.
- Highlight risks, opportunities, and corrective actions.

1. Cross-Functional Coordination

- Coordinate with Production/Operations, Supply Chain, Finance, HR, Administration, and other departments.
- Ensure customer commitments are aligned with operational capabilities.
- Resolve cross-functional issues affecting customer service and business growth.
- Participate in management meetings and strategic business reviews.





Key Performance Indicators (KPIs)
- Revenue / Sales Achievement
- New Customer Acquisition
- Business Growth %
- Gross Margin / Contribution
- Sales Pipeline Value
- Lead-to-Customer Conversion Rate
- Customer Retention
- New Market Development
- Key Account Growth
- Collection / Outstanding Receivables
- Team Productivity
- Achievement of Annual Business Plan

Authority & Decision-Making The General Manager – Business Development may be authorized to:
- Lead business development and sales operations within approved company policies.
- Negotiate commercial proposals within delegated authority.
- Recommend pricing, discounts, credit terms, and business proposals.
- Approve routine business-development activities within delegated financial limits.
- Recommend appointment of distributors, dealers, agents, and business partners.
- Recommend recruitment, performance actions, and development of the Business Development/Sales team.
- Escalate major commercial, financial, legal, or strategic matters to the MD/Director/CEO.

Qualification

Essential:

- Graduate degree in Business Administration, Marketing, Commerce, Economics, or a related field.

Preferred:

- MBA/PGDM in Marketing, Sales, Business Development, or related specialization.

Experience
- 12–18 years of relevant experience in Sales, Business Development, Commercial, or related functions.
- Minimum 5+ years in a managerial/senior leadership role preferred.
- Experience in B2B, manufacturing, FMCG, trading, distribution, industrial products, or relevant sector preferred.

Required Skills
- Business Development & Strategic Planning
- Sales & Revenue Management
- Negotiation & Commercial Management
- Key Account Management
- Market Research & Expansion
- Team Leadership
- Customer Relationship Management
- Financial & Commercial Acumen
- Business Analytics & MIS
- Presentation & Communication Skills
- Problem Solving & Decision Making

Personal Competencies
- Strong leadership ability
- Business-oriented mindset
- Result-oriented approach
- Excellent negotiation skills
- Strong networking capability
- Strategic thinking
- Customer-focused approach
- Ability to work under targets and deadlines
- High level of professionalism and integrity

Pay: ₹50,000.00 - ₹70,000.00 per month

Advantages

- Cell phone reimbursement
- Flexible schedule

Work Location: In person

📌 General Manager - Business Development (Bhadreswar)
🏢 kamrup e rickshaw
📍 Bhadreswar