- 3+ years of hands-on experience in digital marketing analytics or a hybrid marketing and data analytics role.
- Proficiency with web analytics platforms, specifically GA4 (Google Analytics 4). Adobe Analytics experience is a solid plus.
- Strong SQL skills with experience querying BigQuery or similar cloud databases. Ability to write optimized queries and handle

mid-to-large datasets.
- Demonstrated experience cleaning, merging, and normalizing data from multiple sources (CRM, ad platforms, surveys, and

web analytics).
- Experience building dashboards and visual reports in Looker Studio, Tableau, Power BI, or equivalent tools.
- Solid understanding of digital marketing performance metrics: CTR, CPA, CPC, ROI, LTV, ROAS, conversion rate, and their

connection to business objectives.
- Understanding of fundamental statistical concepts: hypothesis testing, confidence intervals, regression basics, and A/B test

design and validation.
- Ability to present complex data insights clearly and concisely to cross-functional, non-technical stakeholders.
- Strong critical-thinking and problem-solving skills, with the ability to identify trends, flag anomalies, and derive strategic

recommendations.

📌 Lead Analyst- Immediate Joiner (Noida)
🏢 Saino Koyo Consulting
📍 Noida