Head of MarketingLocation: Remote

Type: Full-Time / Founding Team

Reports to: CEO

Company: Twincall AI

About TwincallTwincall is the AI Teammate for service businesses. Our AI answers the calls that businesses would otherwise miss, captures lost opportunities, books jobs, answers questions, and provides 24/7 customer service without requiring businesses to add staff. Twincall is built around a simple philosophy: Human first, AI second.

We serve businesses across industries including auto repair, moving & storage, gyms, HVAC & plumbing, security, pest control, and home improvement.

The RoleWe are looking for a Head of Marketing to own the entire marketing function at Twincall.

This is not a role where you simply manage social media or coordinate an outside agency. You will be responsible for building Twincall's marketing engine from the ground up. You will own how Twincall is positioned, discovered, understood, and remembered across every major channel.

Your mandate is simple: Make Twincall impossible for our target customers to ignore.You will work directly with the CEO and founding team to turn our product, customer stories, and industry expertise into a consistent stream of content, organic traffic, qualified demand, and sales collateral.

What You'll Own1. ContentOwn Twincall's entire content strategy and production engine.

- Develop the company's content strategy and editorial calendar
- Write and publish high-quality articles, guides, landing pages, case studies, and industry content
- Turn customer conversations and product insights into compelling content
- Develop industry-specific content for auto repair, moving, HVAC, plumbing, security, pest control, gyms, and other service businesses
- Create educational content around AI receptionists, missed calls, customer service, lead capture, automation, and revenue recovery
- Repurpose content across the website, email, social, sales materials, and other channels
- Build Twincall's authority as a leading voice in AI for service businesses

- SEOOwn Twincall's organic search strategy from strategy through execution.

- Develop keyword and topic strategies
- Identify high-value commercial and informational search opportunities
- Build and optimize industry-specific landing pages
- Create programmatic and scalable SEO opportunities where appropriate
- Optimize existing website content
- Improve internal linking, metadata, structured content, and site architecture
- Develop backlink and authority-building strategies
- Monitor rankings, organic traffic, and conversions
- Continuously identify opportunities to increase organic acquisition





- GEO / AI SearchOwn Twincall's visibility within the rapidly changing world of AI-powered search.

- Optimize Twincall's content for ChatGPT, Google AI Overviews, Perplexity, Gemini, and other AI search experiences
- Build content designed to be cited and referenced by AI systems
- Develop authoritative, structured, answer-focused content
- Identify questions and topics where Twincall should become the recognized answer
- Monitor how Twincall and competitors appear in AI-generated search results
- Develop strategies to increase Twincall's presence across emerging discovery channels

- Marketing CollateralOwn the entire library of materials used to sell Twincall.

- One-pagers
- Industry-specific one-pagers
- Sales decks
- Case studies
- Customer testimonials
- Product sheets
- Competitive battlecards
- Demo materials
- Email assets
- Website graphics
- Trade-show/event materials
- Partnership materials
- Proposal templates
- ROI calculators and sales tools

The goal is to make the sales team dramatically more effective by giving them beautiful, compelling, conversion-focused materials that make Twincall easy to understand and easy to buy.

- Website & ConversionOwn the marketing side of Twincall's website.

- Develop landing pages for each target industry
- Improve messaging and positioning
- Optimize calls-to-action and conversion paths
- Continuously test headlines, offers, layouts, and messaging
- Turn customer proof into compelling website content
- Ensure the website clearly communicates Twincall's value proposition
- Work with product/design/engineering when changes require implementation

- Customer ProofBuild Twincall's library of social proof.

- Identify strong customer success stories
- Conduct customer interviews
- Develop case studies
- Capture testimonials
- Turn customer results into marketing assets
- Develop quantified ROI stories
- Build industry-specific proof points

Twincall's product is particularly well suited to quantified customer stories because the platform can track calls handled, sales opportunities saved, and other business metrics.
- BrandOwn the Twincall brand across every customer touchpoint.

- Establish and maintain brand voice
- Maintain visual consistency
- Develop messaging frameworks
- Define positioning by industry




- Ensure every piece of content communicates the same core story
- Continuously sharpen Twincall's differentiation from traditional answering services and competing AI solutions

What Success Looks LikeYou will be successful if, over time:
- Organic traffic grows substantially
- SEO generates qualified inbound leads
- Twincall appears consistently in AI search results
- Industry pages rank for high-intent searches
- The website converts more visitors into demos
- Twincall develops a recognizable voice within the service-business market
- Sales reps have significantly better collateral
- We continuously produce compelling customer proof
- Prospects understand Twincall's value proposition within seconds
- Marketing becomes a predictable source of qualified pipeline

Who We're Looking ForWe're looking for someone who is equal parts strategist, writer, marketer, and executor.

You should be comfortable going from: "What should our marketing strategy be?"

to: "I'm going to write the article, build the landing page, create the graphic, publish it, measure the results, and improve it."

Ideal background

- Strong track record in SEO and organic growth
- Excellent writing and communication skills
- Experience developing content strategies
- Experience with GEO / AI search is a major plus
- Strong understanding of conversion optimization
- Experience creating sales and marketing collateral
- Comfortable working independently with minimal direction
- Solid analytical instincts and ability to measure marketing performance
- Excellent taste in design and messaging
- Entrepreneurial, highly resourceful, and willing to execute rather than delegate everything

What This Role Is NotThis is not a social-media-manager role.

This is not a content-writer-only role.

This is not an SEO specialist role.

This is a company-level marketing ownership role.

You will be responsible for bringing together content, SEO, GEO, brand, website conversion, customer proof, and sales collateral into one coherent growth engine.

Why TwincallYou'll join an early-stage AI company with the opportunity to have an enormous impact on the company's trajectory. You'll work directly with the founders, have significant ownership over the marketing function, and have the opportunity to build the company's marketing engine from the ground up. If you want to join a company where you're handed a narrow and told exactly what to do, this probably isn't the role.

If you want to own marketing, experiment relentlessly, build things yourself, and directly influence the growth of an AI company, we'd like to meet you.

📌 Founding Marketing Lead (India)
🏢 Twincall
📍 India