Job Summary

We are seeking a dynamic and result-oriented Field Sales Executive to drive sales and market expansion for our flavoured carbonated beverage portfolio across Delhi NCR. The role involves developing business through General Trade (GT), Modern Trade (MT), and HoReCa channels, including hotels, restaurants, cafs, bars, cloud kitchens, caterers, and corporate cafeterias. The candidate will be responsible for new customer acquisition, distributor coordination, order generation, merchandising support, and achieving sales targets.

Role & responsibilities

Sales & Business Development

- Identify and onboard new retail outlets, restaurants, cafs, hotels, bars, and institutional customers.
- Generate primary and secondary sales in the assigned territory.
- Achieve monthly, quarterly, and annual sales targets.
- Conduct regular market visits to expand product availability and visibility.
- Increase distribution reach and product placement across Delhi NCR.

HoReCa Business Development
- Develop current relations and leverage past relations with restaurant owners, hotel purchasing managers, chefs, F&B; managers, caf chains, and caterers.
- Introduce beverage products for menu integration, mocktails, mixers, and direct consumption.




- Negotiate commercial terms and annual supply agreements with HoReCa accounts.
- Conduct product sampling and promotional activities to drive trials and repeat orders.
- Ensure timely servicing of key HoReCa accounts.

Distributor & Retail Management
- Coordinate with distributors for stock availability and timely deliveries.
- Monitor distributor performance and support order generation.
- Ensure product visibility through coolers, displays, menu listings, and POS materials.
- Track outlet-wise sales and maintain healthy inventory levels.

Preferred candidate profile

- Field sales experience in beverages, FMCG, food service, soft drinks, energy drinks, packaged water, juices, or related products.
- Experience in HoReCa sales and distributor management will be preferred.
- Existing network within Delhi NCR HoReCa market is an advantage.

Skills Required

- Strong sales, negotiation, and relationship-building skills.
- Excellent communication and presentation abilities.
- Existing relations in HoReCa industry.
- Ability to work independently and achieve targets.
- Knowledge of Delhi NCR market geography.

📌 Field Sales Officer (New Delhi)
🏢 Kusuma Beverages u0026 Distributors
📍 New Delhi