Location: Vile Parle, Mumbai

Type: Full time, in-person

Experience: 1-3 years in creative strategy, fashion content, styling, brand storytelling and social media.

Do you follow designer campaigns, notice the styling behind a striking photograph, and instinctively imagine how a collection could tell a story? We’re looking for someone who lives and breathes fashion and can turn that interest into compelling creative work.

Company Description: Aari India is a leading ethnic fashion brand with 26 years of heritage and a six-figure clientele, serving customers across the globe. We are a multi-designer fashion destination rooted in Indian craftsmanship, with curated collections across saris, bridal, festive, and occasion wear. We’re looking for a Fashion Creative Strategist to shape how our collections are presented, experienced, and remembered.

Role Description

You will develop creative concepts for campaigns, shoots, collection launches, and digital content, translating the details of an outfit into stories that connect with our audience. This role combines fashion research, visual direction, copywriting, and hands-on execution with our creative team.

What You’ll Do

1. Develop distinctive campaign concepts and narratives for collections, launches, and festive moments.
2. Create shoot moodboards with styling, poses, props, locations, and visual references.
3. Translate fabrics, craftsmanship, silhouettes, and styling possibilities into engaging fashion content.
4. Conceptualise Reels, editorial stories, behind-the-scenes content, and recurring content series.
5. Write campaign copy, captions, Reel scripts, and collection descriptions in the brand’s voice.
6. Collaborate with photographers, videographers, stylists,



and graphic designers to bring concepts to life.
7. Participate in shoots, helping ensure the final output reflects the creative brief.
8. Research fashion campaigns, designers, consumer behaviour, and cultural trends to identify relevant opportunities.
9. Use audience feedback and content performance to refine creative ideas.

Who We’re Looking For

- 1+ PQE in the Indian fashion industry.
- Proficiency in Canva, Photoshop, InDesign and Capcut
- Candidates should possess skills in Creative Direction to guide visual storytelling, photoshoots, and cross-channel brand expression.
- Candidates should possess skills in Writing and Research to craft compelling narratives, campaign copy, and trend-informed creative concepts.
- Experience in fashion, luxury, or lifestyle brands and familiarity with ethnic and contemporary fashion trends are highly beneficial.
- Strong visual sensibility, proficiency in presentation tools, and the ability to collaborate with multidisciplinary teams are preferred.
- A bachelor’s degree in Fashion Design, Fashion Communication, Branding, Marketing, or a related field is advantageous.
- Excellent communication skills, attention to detail, and the ability to work in a fast-paced, on-site workplace in Mumbai are required.
- A sharp eye for aesthetics, styling, composition, and visual storytelling.

Worked with a fashion brand, designer, publication, or stylist? We’d love to see your work. Coming from another creative background? Show us your interest in fashion through personal projects, moodboards, writing, styling, or content.

To Apply : Email your resume, portfolio or relevant work samples, and a short note on one fashion campaign you admire and why to [email protected].

Subject: Application – Fashion Creative Strategist

📌 Fashion Creative Strategist (Mumbai)
🏢 Aari India
📍 Mumbai