Location: Gurgaon / Gurugram

Work Type: Full-time, On-site

Salary: Top Salary will be given to an exceptional candidate

We are looking for an exceptional content professional to lead the growth of a high-potential Instagram account of a prominent Social Worker and Politician based in Gurgaon.

This is NOT a conventional Social Media Manager role.

We are looking for someone who understands why certain Instagram Reels get 100K, 1M, 5M or 10M+ views — and, more importantly, understands how content converts attention into followers.

The objective is to build one of India‘s most powerful public-interest/personal-brand Instagram accounts over the next 12 months.

WHO ARE WE LOOKING FOR?

We are looking for an exceptional:

Instagram Growth Producer

Creative Producer

Digital Content Strategist

Creator/Influencer Producer

Political Digital Strategist

News/Digital Video Producer

Entertainment/Social Content Producer The candidate may come from ANY of these backgrounds.

Political experience is NOT mandatory.

Someone who has helped build a major creator, YouTube channel, Instagram account, digital media property, documentary platform or entertainment personality is equally welcome.

WHAT YOU WILL DO

Develop a high-growth Instagram content strategy

Identify repeatable viral content formats

Study India‘s fastest-growing Instagram accounts and understand WHY their content works

Identify stories, situations and moments that can become high-performing Reels

Develop recurring content franchises

Convert everyday real-world situations into compelling short-form stories

Develop strong hooks for the first 1–3 seconds of Reels

Work closely with Creative Directors, field producers, cameramen and editors

Decide which ideas deserve field coverage

Turn one field situation into multiple content opportunities

Analyse Reel performance and identify patterns

Track views, retention, shares, saves, profile visits and follower conversion

Identify which content generates followers rather than merely views

Constantly experiment with new formats





Identify emerging Instagram trends without blindly copying them

Build a culture of rapid content experimentation

Help create a system capable of producing high volumes of quality Reels

Review successful and unsuccessful content every week and determine what should be repeated, modified or discontinued THE MOST IMPORTANT SKILL

You should be able to walk into a real-world situation and say:

‘THIS is the Reel.‘

You should have an instinct for:

What will make people stop scrolling

What creates curiosity

What creates emotion

What creates surprise

What creates discussion

What people will share

What makes someone visit the profile

What makes someone follow

WHAT WE DO NOT WANT

We are NOT looking for someone whose primary experience is:

Posting photographs

Maintaining a content calendar

Writing generic captions

Posting political quotes

Managing WhatsApp groups

Coordinating agencies

Running paid advertisements

Creating routine event coverage

We already have production and editing capabilities.

We need someone who can dramatically improve the QUALITY OF IDEAS and the GROWTH OF THE ACCOUNT.

IDEAL EXPERIENCE

Candidates with experience in any of the following are encouraged to apply:

Political digital campaigns

Chief Minister/Minister social-media teams

Political consulting firms

News organisations

Digital journalism

Creator/influencer teams

YouTube channels

Instagram-first media companies

Entertainment/social-media teams

Documentary production

Reality television

Advertising/content agencies

Mumbai film/Bollywood social-content teams

Exceptional candidates without any political experience are equally welcome.





WHAT WE WILL ASK YOU TO SHOW

Please do not send only a CV.

We want to see your WORK.

Applicants should be able to provide:

- Your 5 best Reels/videos that you personally worked on
- The number of views generated by each
- Your exact role in each piece
- At least one example where your work generated significant follower growth
- One example of a Reel/video that you believe succeeded because of an excellent idea rather than expensive production
- Your analysis of why that piece worked

QUALIFICATION

Formal educational qualifications are secondary.

Demonstrated ability to create/grow exceptional social-media content is far more important.

PERSONAL ATTRIBUTES

We are looking for someone who is:

Extremely curious

Obsessed with Instagram

Highly competitive

Rapid-moving

Experiment-oriented

Comfortable with ambiguity

Strong at identifying stories

Strong at working with creative teams

Comfortable in the field

Willing to challenge existing ideas

More interested in results than titles

IMPORTANT

This is a high-ownership role.

You will not be joining an organisation where you simply execute instructions.

You will be expected to contribute ideas, challenge assumptions, identify opportunities and help build the entire Instagram growth engine.

If you believe you can help build an Instagram account from approximately 20,000+ followers to 1 million+ followers, we want to hear from you.

LOCATION

Gurgaon / Gurugram.

The role requires substantial on-ground interaction and therefore candidates must be willing to work from Gurgaon.

COMPENSATION

Top Salary will be given to an exceptional candidate.

Compensation will be based on demonstrated ability, experience and track record.

TO APPLY

Please submit

CV

Instagram/LinkedIn profile

Portfolio

Links to your 5 strongest Reels/videos

Views achieved

Your exact contribution to each

Current/last compensation

Expected compensation

Notice period

IMPORTANT: Applications without work samples may not be considered.

📌 EXECUTIVE PRODUCER – INSTAGRAM GROWTH & CONTENT (Gurugram)
🏢 KMAKERS IDEAS
📍 Gurugram