11 Sep
|
DigitalTab
|
Kolkata
11 Sep
DigitalTab
Kolkata
Company Description DigitalTab is a digital marketing agency focused on helping businesses connect with their ideal customers and clients through tailored, data-informed strategies. The team specializes in creating memorable brand experiences that strengthen long-term customer relationships.
By combining creative marketing approaches with performance-driven tactics, DigitalTab supports clients in elevating their online presence and driving measurable growth. The agency values collaboration, innovation, and results, offering marketing solutions that are both strategic and scalable.
Role Description The E-commerce Manager will be responsible for managing and growing the brand's online sales across Amazon, Flipkart, Myntra, quick-commerce platforms, D2C, and other relevant marketplaces .
This is a highly execution-oriented role. The ideal candidate should be comfortable working directly on product listings, catalogue optimisation, Brand Store management, sales growth, advertising, promotions, analytics, and marketplace operations .
Key Responsibilities
- Manage end-to-end e-commerce operations and sales across Amazon and other marketplaces.
- Drive front-end sales growth , revenue, conversion, traffic, and overall marketplace performance.
- Create, manage, and optimize product listings , including titles, bullet points, descriptions, keywords, images, A+ Content, attributes, and backend search terms.
- Manage and continuously optimize the Amazon Brand Store to improve navigation, discoverability, engagement, and conversion.
- Ensure product catalogs are accurate, updated,
and optimized across all marketplaces.
- Develop marketplace strategies to improve organic ranking, visibility, conversion, and sales .
- Plan and execute Amazon Ads/PPC and marketplace advertising campaigns .
- Monitor advertising performance including ROAS, ACOS, TACOS, CTR, CPC, impressions, conversions, and sales .
- Optimize campaigns based on keywords, search terms, products, bids, budgets, and overall profitability.
- Plan and execute marketplace promotions, deals, offers, coupons, and seasonal campaigns .
- Track competitor pricing, promotions, listings, ratings, reviews, and overall marketplace activity.
- Identify current opportunities for category growth, product visibility, and revenue expansion .
- Work closely with inventory and operations teams to maintain healthy stock levels and avoid stock-outs.
- Monitor marketplace dashboards and prepare regular sales, advertising, and performance reports .
- Analyze SKU-level performance and identify high-performing, under-performing, and growth-potential products.
- Work on improving conversion rate, organic sales contribution, average order value, and overall profitability .
- Coordinate with marketplace account managers, platform representatives, agencies, and external partners wherever required.
- Stay updated on marketplace algorithm changes, new advertising tools, platform policies, and emerging e-commerce trends.
Marketplaces & Channels Strong working knowledge of Amazon is essential. Experience across multiple platforms is highly preferred, including:
- Flipkart
- bigbasket
- Blinkit
- Zepto
📌 Ecommerce Marketing Manager (Kolkata)
🏢 DigitalTab
📍 Kolkata