- Develop and execute growth strategies to increase ecommerce revenue through customer acquisition, retention, and engagement.
- Analyze website performance using Google Analytics 4 (GA4) to identify areas for improvement and optimize user experience.
- Create custom audiences on Facebook and Instagram platforms to target specific segments of customers.
- Collaborate with cross-functional teams to implement growth marketing initiatives that drive business results.
Desired Candidate Profile
- 7-10 years of experience in ecommerce growth marketing or a related field.
- Robust understanding of Growth Hacking principles and ability to apply them in an ecommerce setting.
- Proven track record of driving significant revenue enhancements through data-driven insights.
- Proficiency in Google Ads, Google Analytics 4 (GA4), Facebook Custom Audiences, and other relevant tools.
We are seeking a CRO Expert to support conversion rate optimization for US e-commerce brands. This is a hybrid strategy and implementation role focused on customer journeys, A/B testing, and client-facing communication.
General information
This engagement is focused on e-commerce conversion work for US-based brands. The role combines strategic ownership with hands-on execution, with an emphasis on setting up customer journeys, guiding clients through onboarding conversations, and managing ongoing optimization efforts.
The client is specifically looking for a CRO-focused profile rather than a media buyer.
Agency-side experience is important, along with the ability to communicate clearly with stakeholders in client-facing settings.
Tasks and Deliverables
- - Lead conversion rate optimization initiatives for US e-commerce brands.
- - Set up and improve customer journeys across the conversion funnel.
- - Plan and run A/B tests to validate optimization opportunities.
- - Use GA4 and Google Tag Manager to support tracking and analysis.
- - Use heatmaps.com insights to identify behavior patterns and friction points.
- - Manage client communication across onboarding calls and ongoing work.
- - Contribute to both strategy and implementation in a hybrid delivery model.
Required experience
- - Proven experience in conversion rate optimization for e-commerce brands.
- - Strong background working with agencies in client-facing environments.
- - Experience setting up and optimizing customer journeys.
- - Hands-on experience with A/B testing programs.
- - Proficiency with GA4 and Google Tag Manager.
- - Strong verbal English communication skills.
- - Comfortable leading client calls and presenting on camera.
Engagement highlights
- - Defined part-time engagement with steady ownership across CRO strategy and execution.
- - Direct client-facing scope with responsibility for onboarding and ongoing communication.
- - Opportunity to support multiple US e-commerce brands in a focused optimization role.