Etsy Growth &

- Store Manager Company: AURALISCA JEWELS Department: E-commerce &
- Marketplace Job Type: Full-Time Location: Surat, Gujarat / Remote — depending on candidate Experience: 2–5 Years About AURALISCA JEWELSAURALISCA JEWELS is a jewellery manufacturing and export company specializing in diamond jewellery, with a strong focus on Lab-Grown Diamond and Moissanite jewellery. We are looking to grow our presence on Etsy and are seeking an Etsy Growth &
- Store Manager who can take complete ownership of the Etsy store — from listings and SEO to advertising, promotions, customer communication and sales growth. Role OverviewThis is not simply a listing-uploading position. We are looking for someone who understands Etsy as a marketplace and growth channel and can independently manage and improve the store.

Your focus will be: Product Research → Etsy SEO → Listing → Promotion → Etsy Ads → Customer Experience → Analytics → Sales Growth Key Responsibilities1.

Complete Etsy Store

ManagementManage the day-to-day operations of the Etsy shop. Maintain and organize product listings. Update existing listings whenever required. Ensure product information, images, variations, pricing and attributes are accurate. Maintain a professional and consistent store presentation.

- Etsy SEO &
- Keyword ResearchConduct keyword research for jewellery products.

Optimize

Etsy titles, tags, descriptions and attributes. Identify high-intent and long-tail keywords. Monitor keyword and listing performance. Continuously improve listings based on search performance and customer behaviour. Stay updated with changes and best practices in Etsy SEO.

- Product &
- Trend ResearchResearch trending jewellery products and styles on Etsy. Monitor competitors and successful Etsy shops. Identify products and design trends with commercial potential. Recommend products that should be prioritized for new listings or promotion. Research seasonal and occasion-based demand.
- Etsy AdsCreate, manage and optimize Etsy Ads campaigns. Identify which products should receive advertising budget. Monitor advertising performance. Analyse clicks, spend, orders and advertising efficiency. Reduce unnecessary advertising spend.



Continuously test and optimize promoted products.
- Offers &
- PromotionsPlan and launch relevant Etsy offers and promotions. Develop seasonal campaigns around major shopping periods.

Plan promotions for events such as: Valentine's Day Mother's Day Black Friday Cyber Monday Christmas Wedding / Engagement season Recommend appropriate discounts or promotional strategies without unnecessarily reducing profitability. 6.

Customer

CommunicationRespond to customer messages professionally and promptly. Handle product questions, customization requests and order-related queries. Communicate clearly regarding production and shipping timelines. Handle customer concerns professionally. Support positive customer experience and review generation. 7.

Competitor

ResearchRegularly research successful jewellery sellers on Etsy.

Analyse: Product styles Titles Keywords Pricing Offers Product photography Reviews Customer positioning Identify opportunities for AURALISCA to differentiate itself.

- Analytics &
- Performance MonitoringRegularly monitor: Shop visits Listing views Favorites Orders Conversion rate Search traffic Keyword performance Etsy Ads performance Revenue Average order value Customer behaviour Use this data to determine what should be improved. 9.

Growth

StrategyDevelop monthly plans to increase Etsy traffic and sales. Identify underperforming listings and improve them. Identify high-potential listings and scale them. Recommend new products based on market demand. Build a seasonal promotion and content calendar. Continuously test current strategies. 10.

ReportingProvide weekly/monthly reporting covering: Traffic Orders Revenue Etsy Ads spend Advertising results Top-performing products Underperforming products SEO improvements Customer feedback Key opportunities Recommended next actions Required SkillsStrong hands-on experience managing Etsy shops .



Strong understanding of Etsy SEO .

Experience with Etsy Ads. Strong keyword research skills.

Experience creating and optimizing product listings. Strong understanding of Etsy Shop Stats and analytics. Good understanding of promotions and seasonal campaigns. Strong written English communication. Good customer service and problem-solving skills. Ability to independently manage day-to-day Etsy operations.

Preferred

SkillsExperience in jewellery / fashion / luxury products .

Experience selling to the USA or Canadian market. Knowledge of tools such as eRank, Marmalead, Google Trends or similar research tools.

Basic

Canva / Photoshop knowledge. Understanding of product photography and conversion-focused listing images.

Experience with Shopify or other e-commerce platforms.

Experience growing an Etsy shop from low traffic to consistent sales.

What We Are Looking

ForWe are looking for someone who: Can independently take ownership of the Etsy store. Thinks beyond simply uploading products. Understands the connection between SEO, product selection, listing quality, advertising and conversion .

Regularly researches trends and competitors. Can identify why a listing is not generating sales. Can communicate professionally with international customers. Is proactive and brings new ideas instead of waiting for instructions.

Uses data to make decisions. Is focused on sustainable sales growth.

Key Performance

Indicators (KPIs)Performance will be evaluated based on: Etsy traffic growth Qualified traffic Listing conversion rate Orders Revenue Etsy Ads efficiency Organic search growth Listing optimization Product performance Customer response quality Store health and customer experience Growth in repeatable sales How to ApplyPlease share: Your updated resume/CV Etsy shops you have managed, if publicly shareable Examples/case studies of your Etsy work Your experience with Etsy SEO and Etsy Ads Examples of successful listings you have optimized Key results achieved Your current/expected salary Your notice period Candidates with proven Etsy experience and measurable results in jewellery, fashion or other visual product categories will be preferred.

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