Job Summary

We are looking for a dynamic and results-oriented E-commerce & Marketing Manager to manage our online business operations while developing and executing marketing strategies that drive sales, brand awareness, customer acquisition, and business growth. The ideal candidate will have strong knowledge of e-commerce platforms, digital marketing, performance marketing, social media, analytics, and customer acquisition.

Key Responsibilities – E-commerce Management

- Manage and oversee day-to-day operations of the company’s e-commerce website and online marketplaces.
- Ensure product listings, descriptions, images, pricing, offers, inventory, and promotions are accurate and up to date.
- Monitor website performance, conversion rates, traffic, sales, average order value, and customer behavior.
- Develop strategies to increase online sales, repeat purchases, and customer retention.
- Coordinate with inventory, operations, logistics, and customer service teams to ensure smooth order fulfillment.
- Resolve issues related to orders, payments, returns, cancellations, and customer experience.
- Plan and execute seasonal campaigns, product launches, promotions, and online offers.
- Monitor competitors, market trends, pricing, and customer preferences.

Key Responsibilities – Digital & Performance Marketing

- Develop and execute digital marketing strategies aligned with business and revenue objectives.
- Plan and manage paid advertising campaigns across Google Ads, Meta Ads, Instagram, YouTube, and other relevant channels.
- Monitor campaign performance and optimize budgets, targeting, creatives, keywords, and conversion rates.




- Generate qualified traffic and leads while maintaining efficient customer acquisition costs.
- Work with creative teams to develop high-performing ad creatives, videos, banners, and promotional content.
- Track marketing ROI and provide regular performance reports to management.

Key Responsibilities – Social Media & Brand Marketing

- Develop and implement the company’s social media strategy.
- Manage content calendars for Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Coordinate with designers, photographers, video creators, influencers, and agencies when required.
- Increase brand visibility, engagement, followers, and customer interaction.
- Develop influencer, affiliate, collaboration, and promotional marketing initiatives.
- Maintain consistent brand positioning and communication across all channels.

Key Responsibilities – CRM & Customer Retention

- Develop strategies for customer retention and repeat purchases.
- Manage email, WhatsApp, SMS, and other customer communication campaigns.
- Segment customers and create targeted promotional campaigns.
- Analyze customer purchase behavior and identify opportunities for cross-selling and upselling.
- Improve customer lifetime value and overall customer experience.

Key Responsibilities – Analytics & Reporting

- Track and analyze key e-commerce and marketing KPIs.




- Prepare weekly and monthly reports covering revenue, online sales, website traffic, conversion rate, CAC, ROAS, AOV, repeat purchase rate, marketing ROI, and marketplace performance.
- Use data and insights to improve marketing and e-commerce performance.
- Present recommendations and action plans to management.

Required Skills & Qualifications

- Bachelor’s degree in Marketing, Business Administration, E-commerce, or a related field.
- 3–6 years of relevant experience in e-commerce and digital marketing.
- Strong understanding of e-commerce operations and online sales.
- Hands-on experience with Shopify, WooCommerce, Amazon, Flipkart, or other marketplaces is preferred.
- Strong knowledge of Meta Ads and Google Ads.
- Understanding of SEO, SEM, social media marketing, email/WhatsApp marketing, and content marketing.
- Strong analytical, reporting, communication, coordination, and negotiation skills.
- Ability to manage marketing budgets and measure ROI.
- Strong commercial awareness and a results-driven approach.

Preferred Skills

- Experience in D2C, retail, consumer products, fashion, beauty, electronics, FMCG, or similar industries.
- Experience with Shopify or other e-commerce CMS platforms.
- Knowledge of marketplace advertising and marketplace seller operations.
- Experience with CRM and marketing automation tools.
- Basic understanding of SEO and website optimization.
- Experience working with agencies, influencers, designers, and content creators.
- Strong Excel/Google Sheets skills.

Pay: ₹15,000.00 - ₹20,000.00 per month

Perks

- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person

📌 E-Commerce Manager & Digital Marketing (Salem)
🏢 Lamdasoft
📍 Salem