Role & responsibilities

Software & Platform Development

- Design, develop and continuously improve VisaSectors in-house software and applications
- Develop an immigration case management platform specifically tailored to our business
- Digitise the complete workflow from initial enquiry to case completion
- Develop client and staff portals, dashboards, databases, online forms and workflow systems
- Build APIs and integrations between different platforms
- Test, troubleshoot, maintain and continuously improve software
- Improve existing software and digital processes as business requirements change
- Research and implement new technologies that can improve productivity and client service
- Develop systems that reduce repetitive manual work and improve overall workflow efficiency

AI & Automation

- Integrate ChatGPT/OpenAI and other AI technologies into VisaSectors business workflows
- Develop AI-powered internal tools and applications
- Automate repetitive administrative and document-processing tasks
- Develop AI-assisted drafting, document review, summarisation and information-extraction systems
- Automate emails, reminders, checklists, tasks and client follow-ups
- Develop smart forms and automated document workflows
- Integrate AI functionality into VisaSectors future in-house software platform
- Continuously identify opportunities where AI and automation can improve productivity and efficiency

Website & SEO

- Maintain, develop and continuously improve the VisaSector website
- Manage technical, on-page, off-page and local SEO
- Conduct keyword research and competitor analysis
- Develop SEO strategies to improve VisaSectors organic Google rankings
- Optimise website pages, headings, metadata, content and landing pages
- Manage and monitor Google Search Console and Google Analytics
- Optimise and maintain VisaSectors Google Business Profile
- Improve local search visibility and Google Maps presence
- Monitor keyword rankings, organic traffic, enquiries and conversions




- Identify and resolve technical SEO issues
- Improve website speed, mobile responsiveness and user experience
- Develop SEO-focused content and landing pages for VisaSector’s services

Google Marketing & Advertising

- Plan, create, manage and optimise Google Ads campaigns
- Manage Google Search advertising and other suitable Google campaign types
- Conduct keyword research for paid advertising campaigns
- Create effective ad copy and campaign structures
- Develop dedicated landing pages for Google advertising campaigns
- Set up and monitor conversion tracking
- Analyse cost per click, cost per lead, conversion rates and overall campaign performance
- Optimise campaigns to generate relevant immigration enquiries and quality leads
- Manage negative keywords and search terms
- Conduct A/B testing of advertisements and landing pages
- Monitor advertising budgets and improve return on advertising spend
- Prepare regular reports on leads, conversions and campaign performance
- Coordinate Google Ads strategy with SEO and website development

Meta Business Marketing – Facebook & Instagram

- Manage VisaSector’s Meta Business Suite and Meta Ads Manager
- Plan, create and manage Facebook and Instagram advertising campaigns
- Create lead-generation, awareness, engagement and conversion campaigns
- Develop appropriate audiences for different VisaSector services
- Set up and manage custom and retargeting audiences
- Create and test different advertisement formats, copy and creative concepts
- Manage Meta Pixel and conversion/event tracking where applicable
- Develop landing pages and lead forms for Meta campaigns




- Monitor campaign budgets, cost per lead, engagement and conversion performance
- Optimise campaigns based on performance data
- Develop remarketing strategies for previous website visitors and potential clients
- Use AI to assist with advertisement concepts, content and campaign optimisation
- Regularly analyse campaign results and recommend improvements

Advertisement & Digital Content Creation

- Create skilled digital advertisements for VisaSector services and immigration updates
- Create promotional content for visa approvals, client success stories and business announcements
- Develop branded social media graphics and advertisement templates
- Create content suitable for Facebook, Instagram, LinkedIn and Google
- Maintain consistent VisaSector branding across digital platforms
- Develop advertising content for different target markets and VisaSector services
- Use AI and automation to streamline advertisement and content creation
- Monitor digital engagement and identify opportunities to improve content performance

Preferred candidate profile We want someone who can understand how VisaSector operates, identify opportunities for improvement and use software, AI, automation and digital marketing to develop practical solutions.

The successful candidate will work across both our immediate digital requirements and our longer-term technology strategy.

A key part of the role will be helping VisaSector progressively build its own in-house immigration management platform, while also strengthening our regular online presence through SEO, Google Ads, Meta Business advertising, website development and AI-powered marketing.

We are looking for someone interested in growing with the business and continuously developing and improving VisaSector’s technology over the long term.

Please send your CV and cover letter covering qualifications, IT/software projects, AI/automation, SEO, Google Ads and Meta Ads experience

📌 Digital Systems Developer (Amritsar)
🏢 Visasector
📍 Amritsar