Digital Marketing Specialist (3–5 Years Experience)

Location : Kochi,Kerala

Salary : upto 7 LPA

We are looking for a results-driven Digital Marketing Specialist to support digital demand generation, campaign execution, and online customer engagement initiatives across global and regional markets.

This role is ideal for a marketing professional with experience managing multi-channel digital campaigns, content marketing, SEO/SEM, and marketing automation within a B2B workplace.

Key Responsibilities

Digital Campaign Execution

- Plan, execute, and optimize digital marketing campaigns across:
- Google Ads
- LinkedIn
- email marketing
- display advertising
- retargeting platforms
- Manage campaign budgets, schedules, and performance tracking
- Support lead generation and demand creation initiatives

SEO & Website Management
- Conduct keyword research and implement SEO best practices
- Optimize website and landing page content for search visibility and conversions
- Monitor website performance using analytics tools
- Coordinate with web developers and content teams on website updates

Content Marketing
- Develop and distribute digital marketing content including:
- blogs
- newsletters
- landing pages
- videos
- social media posts
- case studies
- Support technical and product marketing teams with content promotion strategies





Marketing Automation & CRM
- Execute email campaigns and lead nurturing workflows
- Manage audience segmentation and marketing databases
- Support CRM integration and lead tracking processes
- Maintain campaign reporting dashboards and analytics

Analytics & Reporting
- Analyze campaign performance metrics including:
- CTR
- conversion rates
- traffic sources
- lead quality
- ROI
- Prepare regular performance reports and optimization recommendations
- Identify opportunities to improve digital marketing effectiveness

Social Media & Online Engagement
- Support social media campaign planning and execution
- Monitor audience engagement and digital trends
- Assist with webinar, virtual event, and online campaign promotions

Experience

- 3–5 years of experience in digital marketing or B2B marketing
- Experience in technology, electronics, industrial, or engineering-related industries preferred

· Experience with: · Google Analytics / GA4

· Google Ads

· LinkedIn Campaign Manager

· SEO tools such as SEMrush or Ahrefs

· Marketing automation platforms such as HubSpot, Marketo, or Pardot

· CRM platforms such as Salesforce

Pay: ₹400,000.00 - ₹700,000.00 per year

Work Location: In person

📌 Digital Marketing Specialist (Kochi)
🏢 TITANIC SCREEN PRINTER
📍 Kochi