About the Role:We are looking for a result-driven Performance Marketing Specialist with expertise in Meta Platforms (Facebook & Instagram Ads) to lead our digital lead generation efforts.

In this role, your primary focus will be acquiring qualified B2B leads for our software products and AI-driven data and automation services. You will be responsible for end-to-end campaign strategy, targeting, creative execution, and conversion optimization.

This position starts as a performance-based contract role with the explicit potential to transition into a full-time position based on performance and lead quality.

Note: While this is a fully remote role, we are specifically looking for candidates currently residing in Surat for occasional in-person alignment.

Key Responsibilities:

- B2B Campaign Strategy: Plan, set up, and manage paid Meta ad campaigns focused on capturing high-intent B2B leads and decision-makers.
- Audience Targeting: Define and build precise audience segments, custom remarketing flows, and lookalike audiences tailored to SMBs and business buyers.
- Creative & Copy Direction: Partner with internal teams (or draft specs) for high-converting ad copy, visual assets, and lead magnets (e.g., demos, case studies, consultation offers).
- Funnel & Conversion Optimization: Conduct systematic A/B testing on ad creative,



headlines, instant forms, and landing pages to reduce Cost Per Lead (CPL) and improve lead quality.
- Tracking & Analytics: Ensure Meta Pixel and Conversions API (CAPI) are correctly integrated to monitor campaign performance accurately.
- Performance Reporting: Track key performance metrics (CPL, Cost Per Qualified Lead, CTR, conversion rates) and present regular reports with actionable insights.

Requirements:

- Hands-on experience managing successful B2B lead generation campaigns on Meta/Facebook Ads.
- Solid understanding of campaign setups, CBO/ABO structures, retargeting funnels, and tracking tools (Meta Pixel / CAPI).
- Ability to craft compelling B2B copy and provide clear directions for visual ad assets.
- Strong analytical mindset focused on lead quality, CAC, and ROI rather than vanity metrics.
- Currently residing in Surat, Gujarat.

Role Details:

- Type: Contract (Transition to Full-time based on performance)
- Work Mode: Remote (Surat-based candidates only)

How to Apply:Please submit your resume along with a brief summary or portfolio of previous B2B lead generation campaigns you’ve managed (including target industry, ad spend managed, and achieved results/CPL).

📌 Digital Marketing Specialist (Surat)
🏢 TechForge Solutions
📍 Surat