– Digital Marketing Specialist

Organization: ONUS Robotic Hospitals

Department: Marketing & Digital Growth

Position: Digital Marketing Specialist

Location: Hyderabad

Employment Type: Full-Time

Reporting To: Chief Strategy Officer

Job Purpose

ONUS Robotic Hospitals is looking for a performance-driven Digital Marketing Specialist who will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns to generate qualified patient enquiries, appointments, admissions, and surgical leads.

The candidate should be capable of managing paid advertising, social media campaigns, lead-generation funnels, remarketing, analytics, landing-page coordination, and digital campaign reporting across all ONUS branches and specialties.

The role will have a strong focus on measurable outcomes such as cost per lead, qualified leads, appointments, admissions, surgeries, revenue, and return on advertising spend.

Key Responsibilities1. Digital Marketing Strategy

Plan and execute digital marketing strategies for:

- Robotic Knee Replacement
- Hip Replacement
- Arthroscopy
- Sports Medicine
- Shoulder Surgery
- Trauma & Emergency Care
- Cardiology
- Pulmonology
- ENT
- Neurology
- Physiotherapy
- General Medicine
- Health Packages
- Doctor-specific campaigns
- Branch-specific campaigns

Develop monthly and quarterly digital marketing plans aligned with ONUS revenue and patient-acquisition targets.
1. Meta Ads Management

Plan, execute, and optimize campaigns across:
- Facebook
- Instagram
- Meta Lead Ads
- Website conversion campaigns
- WhatsApp campaigns
- Video campaigns
- Remarketing campaigns

Responsibilities include:
- Campaign structure
- Audience targeting
- Custom audiences
- Lookalike audiences
- Retargeting
- Budget allocation
- Creative testing
- Lead-form optimization
- Conversion optimization
- Cost-per-lead monitoring

Continuously improve campaign performance through A/B testing and data analysis.
1. Google Ads Management

Manage:
- Google Search Ads
- Performance Max
- Display campaigns
- YouTube campaigns
- Remarketing
- Local campaigns where relevant

Perform:
- Keyword research
- Negative keyword management
- Ad-copy optimization
- Bid management
- Location targeting
- Conversion tracking
- Search-term analysis
- Competitor monitoring

Focus strongly on high-intent patients actively searching for treatment.
1. YouTube & Video Marketing

Work with the Content and Video teams to promote:
- Doctor educational videos
- Patient testimonials
- Surgery awareness videos
- Health webinars
- Shorts
- Reels
- Treatment explainers

Identify videos with strong organic performance and convert them into paid campaigns where appropriate.
1. Social Media Marketing

Coordinate content execution across:
- Facebook
- Instagram
- YouTube
- LinkedIn
- X/Twitter
- Google Business Profile

Work closely with doctors, designers, video editors, and content teams to ensure consistent and timely publishing. Maintain a monthly social media calendar covering educational, promotional, testimonial, awareness, event, and engagement content.
1. Lead Generation

Generate qualified patient enquiries through digital channels. Monitor the entire lead funnel:





Ad → Landing Page / Lead Form → CRM → Telecalling → Appointment → OPD → Admission → Surgery → Revenue The Digital Marketing Specialist should not evaluate performance only based on number of leads.

Campaign quality should ultimately be measured through:

- Qualified leads
- Appointments
- OP visits
- Admissions
- Surgeries
- Revenue generated

1. CRM & Lead Tracking Coordination

Work closely with CRM, Telecalling, Sales, and Front Office teams.

Ensure

- Correct lead sources
- Correct campaign tagging
- UTM tracking
- Lead duplication control
- Fast lead assignment
- Lead-status visibility
- Proper campaign attribution

Identify which campaigns are generating actual admissions and revenue.
1. Landing Page Coordination

Work with the Web Developer to create high-conversion landing pages. Every major campaign should have:
- Strong headline
- Treatment benefits
- Doctor/hospital credibility
- Clear CTA
- Appointment form
- Call button
- WhatsApp button
- Patient testimonials
- Branch information
- Conversion tracking

Continuously test landing-page performance.
1. Analytics & Tracking

Should have working knowledge of:
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Meta Pixel
- Google Ads Conversion Tracking
- UTM parameters
- CRM attribution

Track important conversions including:
- Form submissions
- Calls
- WhatsApp clicks
- Appointment bookings
- Landing-page conversions
- Lead source
- Admissions
- Surgeries

1. Campaign Performance Optimization

Monitor campaigns daily.

Evaluate

- CTR
- CPC
- CPM
- CPL
- Conversion rate
- Cost per qualified lead
- Cost per appointment
- Cost per admission
- Cost per surgery
- Revenue generated
- ROAS

Stop, modify, or scale campaigns based on data rather than assumptions.
1. Retargeting Strategy

Develop retargeting campaigns for patients who:
- Visited treatment pages
- Watched videos
- Engaged with Instagram/Facebook
- Submitted enquiries but did not book
- Booked but did not visit
- Visited OP but delayed surgery

Use ethical and appropriate healthcare marketing practices while designing remarketing campaigns.
1. SEO Coordination

Coordinate with the Web Developer and content team on:
- Treatment keywords
- Doctor pages
- Service pages
- Blogs
- Local SEO
- Google Business Profile optimization
- Technical SEO requirements

Support improvement of ONUS organic search visibility.
1. Google Business Profile Management

Monitor ONUS Google Business Profiles for all branches.

Coordinate

- Regular posts
- Photos
- Service updates
- Appointment links
- Correct contact details
- Review monitoring
- Review-response coordination
- Local search optimization

1. Competitor Analysis

Regularly monitor digital marketing activities of major hospitals and specialty centres.

Analyse

- Offers
- Keywords
- Advertising messages
- Landing pages
- Social campaigns
- Videos
- Patient engagement strategies

Recommend opportunities for ONUS to differentiate itself.
1. Digital Campaign Calendar

Prepare monthly plans covering:
- Meta campaigns




- Google campaigns
- YouTube campaigns
- Reels
- Shorts
- Webinars
- Offers
- Health-awareness days
- Doctor campaigns
- Specialty campaigns
- Branch campaigns

Campaigns should be aligned with business priorities rather than posting content randomly. Daily Responsibilities The Digital Marketing Specialist should review:
- Ad spend
- Leads generated
- Cost per lead
- Campaign performance
- Lead quality
- Appointment conversions
- Major campaign errors
- Website/landing-page issues
- Tracking issues

Immediate corrective action should be taken where performance drops significantly.

Weekly Reporting

Submit a weekly digital marketing dashboard covering:
- Platform
- Campaign
- Spend
- Impressions
- Reach
- Clicks
- Leads
- Qualified leads
- CPL
- Appointments
- OP visits
- Admissions
- Surgeries
- Revenue
- ROAS

Also highlight: Top-performing campaigns | Poor-performing campaigns | Problems | Corrective actions | Next-week priorities

Key Performance Indicators – KPIs

Performance will be evaluated based on:

- Qualified leads generated
- Cost per qualified lead
- Appointment conversion rate
- OP conversion
- Admission conversion
- Surgery conversion
- Digital marketing revenue contribution
- Return on Ad Spend
- Landing-page conversion rate
- Campaign optimization quality
- Lead tracking accuracy
- Growth in website traffic
- Organic search visibility
- Social media engagement
- Video reach and qualified enquiries

Required Skills Candidate should have good practical knowledge of:
- Meta Ads Manager
- Google Ads
- Instagram Advertising
- YouTube Advertising
- Google Analytics 4
- Google Tag Manager
- Meta Pixel
- Google Search Console
- Keyword research
- Remarketing
- Lead-generation campaigns
- Conversion tracking
- SEO fundamentals
- Landing-page optimization
- CRM lead tracking
- Excel / Google Sheets
- Reporting and data analysis

Knowledge of healthcare marketing will be a major advantage.

Preferred Experience

- 2–5 years of practical digital marketing experience
- Proven experience running lead-generation campaigns
- Experience managing meaningful monthly advertising budgets
- Strong experience in Meta and Google Ads
- Healthcare / hospital / diagnostics / medical marketing experience preferred
- Ability to demonstrate previous campaign performance will be preferred

Candidate Attributes The ideal candidate should be:
- Performance oriented
- Analytical
- Creative
- Fast in execution
- Data driven
- Responsible for results
- Strong in campaign optimization
- Comfortable working with doctors and management
- Able to coordinate with designers, video editors, web developers, CRM, and sales teams
- Willing to experiment, test, learn, and improve continuously

Core Accountability The Digital Marketing Specialist should follow one key principle: “Marketing success is not the number of likes, views, or leads. Success is generating qualified patients, appointments, admissions, surgeries, and measurable revenue for ONUS Robotic Hospitals.”

The Digital Marketing Specialist will therefore be responsible for connecting:

Digital Marketing → Leads → CRM → Appointments → Patients → Admissions → Surgeries → Revenue.

Pay: From ₹30,000.00 per month

Perks

- Paid time off

Work Location: In person

📌 Digital Marketing Specialist (Champapet)
🏢 ONUS ROBOTIC HOSPITAL
📍 Champapet