Job Summary

Hadron Homes is looking for a hands-on Performance Marketing & Digital Marketing Manager who can plan, execute, optimize, and scale our digital lead-generation campaigns across Meta Ads, Google Ads, SEO and other digital channels.

The person will be responsible for generating qualified enquiries from plot owners and families planning to construct independent homes in Chennai and its suburbs.

This is not only an ad-posting role. We need someone who can understand the complete funnel:

Creative → Campaign → Landing Page / Lead Form → Tracking → CRM → Lead Quality → Optimization → Conversion

Key Responsibilities

- Plan, launch and optimize Facebook & Instagram Ads
- Manage Google Search, Display, YouTube and Performance Max campaigns where relevant
- Develop campaign strategies for lead generation, remarketing and audience nurturing
- Monitor and improve CPL, CTR, CPC, conversion rate, lead quality and cost per qualified lead
- Build and manage custom audiences, lookalike audiences and remarketing audiences
- Conduct keyword research and manage Google Search campaigns
- Handle on-page SEO, local SEO and basic technical SEO coordination
- Improve Hadron Homes' visibility for Chennai home-construction related searches
- Manage and optimize Google Business Profile
- Coordinate landing pages and improve conversion rates
- Set up and verify Meta Pixel, Conversion API, Google Analytics 4, Google Tag Manager and Search Console
- Track conversions accurately across advertising platforms
- Monitor Meta and Google campaign attribution
- Work with CRM systems to ensure leads are captured correctly
- Coordinate lead flow from Meta / Google → CRM → Telecalling / Sales Team




- Analyse lead quality with the sales team and optimize campaigns based on actual sales feedback
- Work with designers/video editors to create high-performing static, video and Reel creatives
- Develop creative briefs, hooks, offers and ad-copy variations
- Conduct A/B testing of creatives, audiences, forms, landing pages and messaging
- Prepare weekly and monthly performance reports
- Analyse competitors and identify recent digital growth opportunities
- Support YouTube, website, content marketing and remarketing strategies
- Maintain campaign budgets and ensure efficient allocation of advertising spend

Candidate Should Know Must-have skills:

Meta Ads Manager

Facebook & Instagram Lead Ads

Google Ads

Google Analytics 4

Google Tag Manager

Meta Pixel

Conversion API basics

Google Search Console

Keyword Research

SEO

Local SEO

Google Business Profile

Landing Page Optimization

Lead Generation

Remarketing

Campaign Analytics

Excel / Google Sheets

Conversion Tracking

Knowledge of CRM platforms such as GoHighLevel, Sell.Do, Zoho, HubSpot or similar systems will be an added advantage.

What We Are Looking For

We want someone who can go beyond:

“Campaign is running and CPL is ₹XXX.”

The candidate should be able to explain:

Which leads are good, where they came from, why one campaign is performing better,



which creative is working, what needs to be changed, and how we can generate more qualified customers.

The person should be comfortable working closely with the sales/telecalling, content and management teams.

Experience

Preferred: 2–5 years

Candidates with proven lead-generation experience in any of the following will be preferred:

Real Estate | Construction | Home Interiors | Architecture | Home Improvement | High-ticket Services

However, strong performance marketing experience from other industries can also be considered.

Key Performance Indicators The role will be evaluated primarily on:

- Qualified leads generated
- Cost per qualified lead
- Lead-to-appointment conversion
- Campaign ROI / ROAS where measurable
- Landing-page conversion rate
- Meta and Google campaign performance
- Organic search growth
- Google Business Profile visibility
- Tracking accuracy
- Continuous improvement in lead quality

Preferred Candidate Profile A person who is: Analytical + Creative + Performance-focused

Someone who can look at numbers, understand customer psychology, identify problems and take ownership of improving campaign performance.

Why Join Hadron Homes?

Hadron Homes is building a strong digital-first home-construction brand in Chennai. The selected candidate will have the opportunity to work directly on:

High-value home-construction campaigns, ₹30L–₹1Cr+ audiences, Meta & Google lead generation, content marketing, CRM automation and brand growth.

This role offers significant scope to experiment, learn and directly contribute to the company's growth.

Benefits

- Provident Fund

Work Location: In person

📌 Digital Marketing Specialist (Anna Nagar)
🏢 Hadron Infra Projects
📍 Anna Nagar