Digital Marketing & Patient Acquisition Executive

Location: Vishwanand Kendra, Walvekar nagar, Pune

Experience: 13 years

Department: Marketing & Operations

Reporting To: Centre Head / Admin Head

Job Purpose To generate new patients through digital marketing, social media, Meta campaigns, health camps, society/corporate outreach and lead follow-up, while supporting doctors and the centre in routine operational activities.

Key Responsibilities

- Manage daily social media content, posts, reels, stories and engagement.
- Plan and run Meta campaigns for health camps and centre activities.
- Design/coordinate flyers, banners, brochures and digital creatives.
- Handle and follow up with leads generated through Meta, WhatsApp, social media and other online campaigns.
- Identify and visit residential societies, corporates and market areas for organising health camps.
- Coordinate arrangements for in-house, society and corporate health camps.
- Manage event photography, videos and patient testimonials with appropriate consent.
- Maintain Google Business Profile and respond to reviews/enquiries.
- Maintain lead/patient records and campaign performance reports.
- Assist doctors in preparation, dispensing and packing of prescribed Ayurvedic medicines as required.




- Assist in preparation of doctor-specific medicines/formulations and maintain related records under the doctor's supervision.
- Ensure required raw materials, containers and other materials are available for medicine preparation.
- Support routine administrative and operational activities as required.

Key Performance Areas

- New patient acquisition
- Digital leads and lead conversion
- Health camp registrations and OPD conversion
- Society/corporate camp opportunities
- Meta campaign performance
- Social media activity and engagement
- Patient testimonials and digital content
- Timely support to doctors for medicine preparation

Candidate Profile

- 13 years' experience in digital marketing, healthcare marketing, field marketing or lead generation.
- Positive communication and convincing skills.
- Knowledge of Meta Ads, Instagram, Facebook, WhatsApp and Canva.
- Basic photography/video/reel-making skills preferred.
- Comfortable with field visits and camp coordination.
- Willing to assist with Ayurvedic medicine preparation and related centre activities.
- Target-oriented, proactive and good at follow-up.
- Ayurveda/healthcare experience preferred but not mandatory.

📌 Digital Marketing & Patient Acquisition Executive (Pune)
🏢 Vishwanand Kendra
📍 Pune