Digital Marketing Manager

Company: Priniti Foods

Experience: 3–6 Years

Location: Sector 50, Nathupur, Sonipat, Haryana 131029

Department: Digital Marketing

About the Role

We are looking for a hands-on Digital Marketing Manager who can manage the company’s digital marketing activities and help grow the business through paid marketing, SEO, website optimization, lead generation and international marketing.

The person should be comfortable with both planning and execution and should be able to independently manage day-to-day digital marketing activities.

Key Responsibilities

Paid Marketing

Manage paid campaigns on Meta, Google and other advertising platforms

Plan and manage monthly ad budgets

Create and optimize campaigns based on business goals

Monitor CPC, CPM, CTR, CPL, CPA, ROAS and conversions

Test different audiences, creatives, ad copies and landing pages

Regularly optimize campaigns to improve performance and reduce unnecessary spend

SEO

Handle On-Page, Off-Page and basic Technical SEO

Do keyword research and competitor analysis

Optimize website pages, content, meta titles, descriptions and internal links

Work on improving website ranking and organic traffic

Find and fix basic SEO-related website issues

Track SEO performance and prepare regular reports

International Marketing

Run digital marketing campaigns for international markets

Research countries, competitors and target audiences

Create different strategies for different countries and markets

Manage international lead generation campaigns

Identify new opportunities for overseas business through digital channels

Website & HTML

Manage and update the company’s HTML-based website

Make basic changes in HTML/CSS when required

Update website content, landing pages, forms and other basic elements

Optimize landing pages for better leads and conversions

Coordinate with developers for technical changes when required

Marketing Automation

Set up and manage marketing automation

Create automated lead follow-up and communication workflows

Work with CRM, email,



WhatsApp, forms and other automation tools

Automate repetitive marketing tasks wherever possible

Track leads from enquiry to conversion

Analytics & Reporting

Track website, advertising and lead performance

Prepare weekly and monthly digital marketing reports

Analyze campaign results and identify areas for improvement

Track leads, conversions, traffic and marketing spend

Use data to improve campaign performance and marketing decisions

Content & Creative

Coordinate with the design/content team for ads and website content

Help create effective ad copies, headlines and campaign ideas

Understand which creatives and messages work better for different audiences

Plan content and campaigns according to marketing requirements

Requirements

3–6 years of experience in Digital Marketing

Strong hands-on experience with Meta Ads and Google Ads

Good knowledge of SEO

Experience in international/overseas digital marketing

Good understanding of lead generation and conversion funnels

Knowledge of marketing automation and CRM

Basic knowledge of HTML/CSS and website management

Good knowledge of Google Analytics, Google Tag Manager and tracking

Valuable Excel/Google Sheets and reporting skills

Good analytical and problem-solving skills

Ability to manage campaigns independently

Good communication skills

Preferred

Experience in B2B, FMCG, Food, Manufacturing or Export businesses

Experience with international lead generation

Experience with CRM and automation tools

Knowledge of Google Tag Manager, Meta Pixel and conversion tracking

Familiarity with AI tools for marketing, content and automation

What We’re Looking For

Someone who can independently handle the company’s day-to-day digital marketing — from running paid campaigns and improving SEO to managing the website, generating leads, working on international markets and setting up marketing automation.

This is a hands-on role, so practical knowledge and the ability to execute campaigns are more important than just theoretical knowledge.

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Digital Marketing Manager (Sonipat)
🏢 PRINITI FOODS
📍 Sonipat