Role Overview

We are looking for a Digital Marketing Manager with strong experience in D2C and consumer focused businesses to lead our digital growth initiatives.

The ideal candidate should have hands-on experience in performance marketing, customer acquisition, conversion optimization, digital campaigns, and growth strategy, preferably from a pure D2C brand with ₹50 Cr+ annual revenue.

The candidate will be responsible for driving online revenue, improving marketing efficiency, scaling customer acquisition, and building a robust digital growth engine for Fur Ball Story.

Roles & Responsibilities

- Develop and execute D2C digital marketing and performance marketing strategies.
- Develop and execute monthly digital marketing plans aligned with business goals.
- Plan, manage, and optimize Meta Ads and Google Ads campaigns.
- Develop and implement a creative testing framework for ads.
- Conduct keyword research and identify SEO opportunities.
- Manage Product Page SEO and Collection Page SEO.
- Coordinate and manage website changes, landing pages, and updates.
- Identify opportunities for Conversion Rate Optimization (CRO) and improve website performance.




- Plan and execute WhatsApp marketing campaigns for engagement and conversions.
- Manage blog publishing and ensure SEO best practices.
- Monitor key metrics such as ROAS, CAC, CTR, CPC, conversions, and revenue.
- Prepare weekly performance reports with key insights and action points.
- Conduct monthly marketing review meetings to evaluate performance and plan the next month.
- Coordinate with creative, content, e-commerce, and other teams for timely execution.

Ideal Candidate The ideal candidate is someone who:

- Has minimum 4 years of experience in successfully scaling digital acquisition for a D2C brand.
- Is comfortable managing significant marketing budgets.
- Understands numbers and can connect marketing spend with revenue.
- Can independently develop and execute growth strategies.
- Is both strategic and hands-on.
- Has experience working in a fast-paced, high-growth consumer brand environment.

Pay: ₹800,000.00 - ₹1,000,000.00 per year

Work Location: In person

📌 Digital Marketing Manager (Gurugram)
🏢 Empedges
📍 Gurugram