Location: Hyderabad, Telangana

Employment Type: Full-Time | Work From Office

Experience: Minimum 2+ Years

Working Days: 6 Days a Week

Working Hours: 10:00 AM – 7:00 PM IST

Salary: As per industry standards & candidate's experience

Industry Preference: Real Estate / Luxury Real Estate / Architecture / Hospitality / Marketing Agency

About the Role

We are looking for a results-driven Digital Marketing professional with hands-on experience in SEO, PPC/Google Ads, Meta Ads and Social Media Management.

The ideal candidate should understand that digital marketing is not just about generating leads. You should be able to build visibility, demand, credibility and qualified enquiries through the right combination of search, paid media, content and remarketing.

You will work on premium real-estate and luxury projects where the audience includes business owners, senior professionals, doctors, founders, legacy families and NRIs/Global Indians with a Hyderabad connection.

The right candidate should be comfortable working with a premium brand positioning, understanding buyer intent and continuously improving campaigns based on actual lead quality and sales outcomes.

Key Responsibilities1. SEO – Organic Growth & Search Strategy

- Develop and execute SEO strategies for real-estate project websites and landing pages.
- Conduct keyword research based on buyer intent, location, property category and competitive opportunities.
- Identify high-intent search opportunities around premium villas, luxury real estate, investment and relevant micro-markets.
- Optimise website pages, landing pages, headings, metadata, internal linking and content structure.
- Plan and coordinate SEO-focused content/articles that support project positioning and search visibility.
- Monitor organic rankings, traffic, search queries and conversion behaviour.
- Identify competitor SEO strategies and content opportunities.
- Continuously improve organic visibility based on search performance and market changes.
- Work closely with the content and creative team to ensure SEO does not compromise premium brand communication.

The LIOS strategy specifically identifies SEO product articles leading into architecture proof, enquiry capture and private-tour CTAs as a visible competitor tactic. 2. PPC / Google Ads

- Plan, launch and manage Google Search, Display, YouTube and remarketing campaigns as required.
- Identify and target high-intent search audiences rather than relying purely on broad lead-generation campaigns.
- Build keyword, audience, campaign and ad-group strategies.
- Write and test effective ad copies and CTAs.
- Manage negative keywords and search-term quality.
- Optimise campaigns based on CPL, conversion rate, lead quality and downstream sales performance.
- Monitor budgets and ensure efficient utilisation of media spends.
- Conduct regular campaign testing and optimisation.
- Work with landing pages to improve conversion rates.
- Track lead sources and campaign performance accurately.

The LIOS GTM strategy places high-intent search as a priority channel and specifically recommends measuring media against qualified-visit cost, rather than simply lead volume. 3. Meta Ads & Paid Social

- Plan and manage Facebook and Instagram advertising campaigns.
- Develop campaigns for awareness, consideration, lead generation, remarketing and private-tour conversion.
- Build relevant audience segments for premium/luxury real-estate buyers.




- Manage retargeting campaigns based on website visits, engagement and enquiry behaviour.
- Test different creatives, audiences, messaging and campaign objectives.
- Work with the creative team to identify which visual/message combinations perform best.
- Monitor campaign frequency, CTR, CPC, CPL, conversion rate and lead quality.
- Avoid excessive discount-led or mass-market communication that can dilute premium positioning.

For LIOS, social media is intended to create desire and differentiation, using estate films, lifestyle stories, premium visual content and proof—not simply “property available” advertisements. 4. Social Media Management

- Manage day-to-day social media presence across Instagram, Facebook, LinkedIn and YouTube.
- Develop and maintain a monthly/weekly content plan aligned with the overall brand strategy.
- Coordinate with the content and design team for posts, reels, videos, carousels and other content.
- Develop content around:
- Architecture
- Landscape
- Lifestyle
- Design philosophy
- Project differentiators
- Construction/progress
- Trust and proof
- Location
- Buyer education
- Founder/architect stories
- Private events and site visits
- Maintain a consistent premium brand tone across platforms.
- Monitor engagement, audience behaviour and content performance.
- Identify opportunities to improve organic reach and engagement.
- Stay updated with relevant social-media trends without compromising the premium positioning of the brand.

The strategy recommends a “premium content system, not a content calendar”, with every asset expected to create desire, demonstrate difference, remove risk or encourage a private visit. 5. Remarketing & Lead Nurturing

- Develop remarketing strategies across Google and Meta.
- Build audience segments based on website visits, video views, social engagement and previous enquiries.
- Coordinate with the sales/CRM team to understand lead quality and buyer behaviour.
- Create campaigns for users who have shown interest but have not yet enquired or scheduled a visit.
- Support WhatsApp and email nurturing campaigns wherever required.
- Ensure marketing communication moves prospects towards a transparent next step, such as an enquiry, conversation or private site visit.

The LIOS digital journey includes website CTAs, enquiry forms, WhatsApp integration, digital brochures, email follow-ups, lead acknowledgement and lead-source tracking. 6. Analytics, Tracking & Performance

- Track and analyse campaign performance across Google, Meta and organic channels.
- Monitor:
- Impressions
- Reach
- CTR
- CPC
- CPL
- Conversion Rate
- Qualified Leads
- Site Visits
- Cost per Qualified Visit
- Lead-to-Visit Ratio
- Visit-to-Proposal Ratio
- Campaign-wise performance
- Maintain accurate UTM and lead-source tracking.
- Prepare weekly/monthly performance reports.
- Identify what is working, what is not and what needs to change.
- Use data to make campaign and content decisions rather than relying only on platform metrics.
- Coordinate with sales to understand actual lead quality and conversion.





The LIOS strategy explicitly recommends weekly review of source quality, response time, qualified visits, no-shows, objections, proposal ageing and channel-partner contribution. What We're Looking For Must Have

- Minimum 2+ years of hands-on experience in Digital Marketing.
- Strong practical experience in:
- SEO
- Google Ads / PPC
- Meta Ads
- Social Media Management
- Google Analytics / GA4
- Search Console
- Campaign reporting and analytics
- Good understanding of keyword research and search intent.
- Experience managing paid advertising budgets.
- Ability to analyse campaign data and take optimisation decisions.
- Understanding of conversion tracking and lead-source tracking.
- Good understanding of landing pages and conversion journeys.
- Strong communication skills.
- Ability to coordinate with designers, content writers, sales teams and management.
- Ability to independently manage campaigns from planning to execution and reporting.

Preferred Candidates with experience in:

- Real Estate
- Luxury Real Estate
- Premium Residential Projects
- Architecture / Interior / Design
- Hospitality
- Luxury Brands
- Digital Marketing Agencies

will be strongly preferred. Real-estate experience is particularly valuable because this role requires an understanding of property buyer intent, lead quality, site visits, remarketing and longer sales cycles.

The Right Candidate

We are not looking for someone who only knows how to run Facebook lead campaigns.

We are looking for someone who can understand:

Search → Content → Paid Media → Enquiry → Qualification → Site Visit → Proposal → Booking The candidate should be able to answer:

“Why are we spending this money, whom are we targeting, what are we communicating, what happens after the click, and are the leads actually becoming quality conversations?”

For LIOS, the goal is explicitly “fewer leads, better conversations, higher visit quality.”

Skills & Tools

Hands-on experience with some/all of the following will be preferred:

- Google Ads
- Meta Ads Manager
- Google Analytics / GA4
- Google Search Console
- Google Tag Manager
- SEO tools such as SEMrush / Ahrefs / Ubersuggest
- Looker Studio or similar reporting tools
- Meta Business Suite
- WordPress / basic CMS understanding
- CRM and lead-tracking platforms
- WhatsApp marketing / automation platforms

Key Performance Focus Success in this role will not be measured only by the number of leads generated.

The focus will be on:

Quality of traffic → Quality of enquiries → Qualified leads → Site visits → Proposals → Conversions

This is especially important for premium projects where broad, unqualified lead generation can damage both marketing efficiency and the sales team's time. The strategy recommends controlled demand generation and specifically cautions against broad unqualified lead campaigns.

Why Join Us?

- Opportunity to work on premium and luxury real-estate marketing.
- Exposure to complete digital marketing strategy rather than only campaign execution.
- Opportunity to work across SEO, PPC, Meta, social media, content, analytics and conversion strategy.
- Work closely with branding, creative, content and sales teams.
- Opportunity to build campaigns for high-value products and affluent audiences.
- Work in an agency environment where strategy and execution come together.

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Executive / Specialist – SEO, PPC & Social Media (Hyderabad)
🏢 BrandAux Smart Business Solutions
📍 Hyderabad