Senior Digital Marketing Executive – SEO

Location: Kolkata

Employment Type: Full-Time

Experience: 5+ years preferred

Openings: 1

About the Role

We are looking for a results-driven Senior Digital Marketing Executive with strong hands-on SEO experience to manage digital marketing across our Game Development, iGaming Solutions, Software Development and Art & Design service verticals.

The candidate will be responsible for improving organic visibility, keyword rankings, website traffic, backlink profile, social media presence, and emerging search visibility through AEO and GEO.

Key Responsibilities

- Develop and execute SEO/digital marketing strategies across multiple service verticals.
- Conduct keyword research, on-page SEO, technical SEO, and off-page SEO.
- Improve Google/SERP rankings and drive organic traffic growth.
- Plan and execute white-hat link-building and outreach campaigns.
- Perform competitor backlink-gap analysis using Ahrefs/SEMrush.
- Manage backlink profile, referring domains, DR/DA and link-building KPIs.
- Manage social media content calendars, posting and engagement.
- Implement AEO strategies for featured snippets and direct-answer results.
- Implement GEO strategies to improve visibility/citations across AI search platforms such as ChatGPT, Gemini, Perplexity and AI Overviews.
- Monitor performance using Google Analytics, Google Search Console, Ahrefs, SEMrush or similar tools.
- Generate regular SEO/digital marketing performance reports.




- Support organic lead generation and overall brand visibility.

Mandatory Skills & Qualifications

- 3–6+ years of digital marketing experience, with strong hands-on SEO experience.
- Proven experience improving keyword rankings and organic traffic.
- Strong knowledge of On-Page, Off-Page and Technical SEO.
- Hands-on experience with Google Search Console, Google Analytics and Ahrefs/SEMrush/Moz.
- Strong practical experience in white-hat link building and backlink outreach.
- Experience with keyword research and competitor SEO analysis.
- Working knowledge of social media management and content planning.
- Understanding of AEO/GEO and AI-search visibility is highly preferred.
- Strong analytical and reporting skills.
- Excellent written and verbal communication skills.
- Bachelor's degree in Marketing, Communications, or a related field.

Good to Have

- Experience in IT services, gaming, iGaming, software development or creative/design industries.
- Knowledge of technical SEO including crawlability, site speed and schema markup.
- Experience with WordPress or other CMS platforms.
- Google Analytics / Google Ads certification.

What We’re Looking For A hands-on SEO qualified who can execute independently, analyze performance, identify problems, build backlinks, improve rankings and generate measurable organic growth. Pay: ₹10,236.17 - ₹34,088.93 per month

Perks

- Health insurance
- Provident Fund

Work Location: In person

📌 Digital Marketing Executive – SEO (Kolkata)
🏢 Red Apple Technologies
📍 Kolkata