Digital Marketing Executive (SEO, Social Media & Meta Ads)

Location: Noida, Uttar Pradesh

Company: Sapphire Technologies Pvt. Ltd.

Experience: 1–2 Years

Employment Type: Full-Time

About Sapphire Technologies

Sapphire Technologies is a leading IT company specializing in Web Development, Mobile App Development, Custom Software, ERP Solutions, AI Solutions, and Digital Marketing. We help businesses establish a strong digital presence and achieve measurable growth through innovative technology and result-driven marketing strategies.

Key Responsibilities

- Search Engine Optimization (SEO)
- Conduct keyword research and competitor analysis.
- Optimize website pages, blogs, and landing pages for search engines.
- Write and optimize meta titles, meta descriptions, headings, and image alt tags.
- Perform On-Page, Off-Page, and Technical SEO activities.
- Build high-quality backlinks using ethical SEO practices.
- Monitor website performance using Google Search Console and Google Analytics (GA4).
- Track keyword rankings and recommend strategies to improve organic traffic.

Social Media Management

- Plan, create, and schedule engaging content for LinkedIn, Instagram, Facebook, and other social media platforms.
- Write captions, hashtags, and content aligned with the brand voice.
- Coordinate with graphic designers and video editors for social media creatives.
- Maintain a consistent posting calendar.
- Monitor engagement, respond to comments/messages when required, and grow the brand's online presence.
- Stay updated with social media trends and platform updates.

Meta Ads (Facebook & Instagram)

- Create and manage Meta advertising campaigns for lead generation and brand awareness.
- Set up and optimize target audiences, custom audiences, and lookalike audiences.
- Monitor campaign performance and optimize budgets to improve ROI.
- Conduct A/B testing for creatives, ad copy, and audience targeting.
- Track conversions using Meta Pixel and Events Manager.




- Analyze key metrics such as CPL, CTR, CPC, CPA, and ROAS.

Analytics & Reporting

- Generate weekly and monthly performance reports.
- Analyze SEO, social media, and paid campaign performance.
- Provide actionable recommendations based on campaign insights and analytics.
- Track website traffic, lead generation, and engagement metrics.

Collaboration

- Work closely with the content, design, and development teams.
- Assist in brainstorming creative campaign ideas.
- Stay informed about the latest digital marketing trends, Google algorithm updates, and Meta advertising best practices.

Required Skills

- 1–2 years of hands-on experience in SEO, Social Media Management, and Meta Ads.
- Positive understanding of On-Page, Off-Page, and Technical SEO.
- Experience with Meta Ads Manager and Meta Business Suite.
- Familiarity with Google Analytics 4 (GA4) and Google Search Console.
- Experience in content planning and social media scheduling.
- Basic knowledge of Canva or other creative tools is a plus.
- Understanding of Meta Pixel, Events Manager, and conversion tracking.
- Strong analytical, communication, and problem-solving skills.

Preferred Qualifications

- Bachelor's degree in Marketing, Business, IT, Mass Communication, or a related field.
- Meta Blueprint or Google certifications are an added advantage.
- Experience working with IT, SaaS, E commerce or service-based businesses is preferred.

Why Join Sapphire Technologies?

- Opportunity to work on national and international projects.
- Exposure to SEO, performance marketing, AI-powered marketing tools, and social media strategy.
- Collaborative and growth-oriented work environment.
- Continuous learning and career advancement opportunities.
- Competitive salary based on skills and experience.

Apply Now

If you're passionate about SEO, Social Media Marketing, and Performance Marketing, and want to build your career with a growing technology company, we'd love to hear from you.

Contact: [email protected] or +91 (phone hidden)

📌 Digital Marketing Executive (Noida)
🏢 Sapphire Technologies
📍 Noida