Digital Marketing

Plan and execute digital marketing strategies.

Manage digital campaigns for brand awareness and lead generation.

Conduct competitor and market research.

Identify new opportunities for increasing online visibility and leads.

Monitor and optimize campaign performance.

SEO

Perform keyword research and competitor analysis.

Implement on-page SEO activities.

Optimize title tags, meta descriptions, headings, URLs, images, and website content.

Perform basic technical SEO activities.

Manage internal linking and website structure.

Conduct off-page SEO and backlink-building activities.

Manage local SEO and Google Business Profile optimization.

Monitor keyword rankings and organic traffic.

Analyze Google Search Console and Google Analytics data.

Identify SEO issues and provide improvement recommendations.

Perform regular SEO audits and prepare performance reports.

Social Media Marketing

Manage Facebook, Instagram, LinkedIn, and Google Business Profile.

Plan and schedule social media content.

Create content ideas, captions, and promotional posts.

Monitor reach, engagement, followers, and overall performance.

Meta & Google Ads

Create and manage Facebook & Instagram Ads.

Set up audience targeting, budgets, creatives, and campaigns.

Monitor CPL, CPC, CTR, conversions, and lead quality.

Perform campaign optimization and retargeting.

Basic knowledge of Google Ads and search campaigns.

Lead Generation

Generate leads through Meta Ads,



Google Ads, SEO, LinkedIn, and other digital channels.

Monitor lead quality and conversion performance.

Coordinate with the sales team for lead follow-up.

Develop strategies to improve lead generation and conversion.

Content & Website Optimization

Prepare SEO-friendly website content and blog ideas.

Optimize existing website content according to target keywords.

Identify content gaps and new keyword opportunities.

Coordinate with the development team for SEO-related website changes.

Reporting & Analytics

Prepare weekly and monthly digital marketing reports.

Track keyword rankings, organic traffic, leads, conversions, and campaign performance.

Analyze Google Analytics and Search Console data.

Track Meta Ads and Google Ads performance.

Provide recommendations based on data and results.

Required Skills

1+ year of practical experience in Digital Marketing & SEO.

Strong knowledge of On-Page SEO and basic Technical & Off-Page SEO.

Good knowledge of Meta Ads/Facebook Ads & Instagram Ads.

Basic to intermediate knowledge of Google Ads.

Keyword research and competitor analysis.

Social media management.

Lead generation.

Google Analytics & Google Search Console.

Basic content writing and copywriting.

Knowledge of Canva is an advantage.

Positive communication and analytical skills.

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Digital Marketing and SEO Analyst (Noida)
🏢 Nexsoft Technologies opc
📍 Noida