RentenPe is looking for a CRM & Lifecycle Manager to own and scale our customer lifecycle across
RentenPe, Rent Protect, Credit Cards and Loans.
What youll do:
- Own customer journeys across onboarding, activation, retention & reactivation
- Build and execute campaigns across WhatsApp, Push, SMS & Email
- Drive customer segmentation and cohort analysis
- Identify lifecycle drop-offs and improve conversion & retention
- Run A/B tests across messaging, offers, timing and channels
- Build cross-sell journeys across our product ecosystem
- Analyse campaign performance and turn insights into action
- Work towards building automated lifecycle journeys
What we’re looking for:
- 3–4 years of experience in CRM / Lifecycle / Retention / Growth Marketing
- Experience in consumer internet, fintech, payments, BFSI or similar businesses
- Solid analytical and execution skills
- Hands-on experience with CRM channels and campaign tools
- Experience with CleverTap / MoEngage / WebEngage / Netcore / similar tools
- SQL/data analytics experience is a plus
We're looking for someone who thinks beyond “What message should we send?” and asks, “Who should receive it, why now, and did it actually change their behaviour?”
📌 CRM and lifecycle manager - Digital Marketing (Mumbai)
🏢 1u0026dwitiya Technologies
📍 Mumbai
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