Key Responsibilities

1. Digital and Performance Creatives

- Design creatives for Meta and other digital campaigns: statics, carousels, Instagram and Facebook creatives, stories, reel covers, lead-generation creatives and campaign adaptations

- Work confidently in 1:1, 4:5 and 9:16 formats, designed for mobile viewing with clear hierarchy, readable copy and correct text-safe areas

- Understand that performance creatives must communicate quick and drive the intended action, not simply look attractive

1. Print and Offline Marketing

- Design hoardings, flyers, brochures, standees, banners, centre signage, event backdrops, stall branding, society activation material, centre branding and other local marketing collateral

- Prepare artwork that can go directly to a print vendor: correct CMYK setup, bleed, crop marks, resolution and DPI, large-format handling, final dimensions, outlined fonts, linked images, packaged files, and CDR / AI / print-ready PDF outputs

- Coordinate with the offline marketing team or print vendors to confirm specifications before final artwork

1. Brand Consistency

- Follow Footprints brand guidelines across colours, typography, logo usage, illustration style, motifs, photography style, layout principles and overall visual language

- Work comfortably within an established brand system; suggestions are welcome,



but final output must remain consistent with the approved brand direction

1. AI-Assisted Design

- Use at least one AI image or design tool as part of the regular workflow for backgrounds, image generation, concept development, image extension, visual variations and faster campaign exploration

- Review and refine all AI-generated output so the final work is realistic, audience-relevant and on-brand

1. Campaign Adaptations and Production

- Take one approved campaign and adapt it across Meta ads, stories, reels, flyers, standees, hoardings, centre communication and event collateral

- Treat each format on its own terms rather than resizing a single artwork

1. File Management

- Maintain properly layered, editable source files with clear file names and organised campaign folders

- Ensure any other designer can pick up and work on the file if required

1. Figma (added advantage)

- Open and understand existing Figma files, work with frames, edit text and images, use existing components, export assets and follow an existing design system

1. Video Editing (added advantage)

- Edit short-form content such as Meta video ads, Instagram reels, centre activity videos, parent testimonials and event recaps

- Basic cuts, captions, simple transitions, music synchronisation, basic text animation, 9:16 and 4:5 exports, using Premiere Pro, CapCut, VN or similar

📌 Creative Designer (Noida)
🏢 Footprints
📍 Noida