Job Title: Creative Controller / Creative Director

Experience: 8+ Years

Department: Creative / Brand / Marketing

Industry: Consumer Branding

Work Mode: Full-Time

Role Overview

We are looking for a copy-first Creative Controller who can define and maintain the voice of a consumer brand across social media, campaigns, editorial content, and reactive communication.

The ideal candidate is a robust writer and creative thinker who can turn brand strategy into a consistent stream of high-quality, publishable content while leading creative execution.

Key Responsibilities

- Own the creative direction across social media, campaigns, content, and reactive brand moments.
- Define and maintain the brand's voice, tone, editorial style, and creative quality standards.
- Lead the development of campaign concepts, creative narratives, social content, and brand communication.
- Act as the primary creative/copy authority, ensuring content is sharp, relevant, culturally appropriate, and on-brand.
- Translate business and marketing strategy into a daily pipeline of publishable creative content.
- Lead and mentor copywriters, video editors, and other creative team members.
- Review and approve copy, scripts, campaign ideas, social posts, and video content.
- Collaborate with marketing, brand, design, and business teams to deliver integrated campaigns.
- Respond quickly to trends, cultural moments, and reactive opportunities while maintaining brand consistency.
- Establish creative processes, briefs, review standards, and quality benchmarks for the team.

What We're Looking For
- 8+ years of experience in creative direction, copywriting, advertising,



content, or consumer branding.
- Strong experience working with consumer-facing brands, particularly brands built around social media and digital content.
- A copy-first Creative Director whose strongest skills are writing, storytelling, campaign thinking, and brand voice.
- Excellent understanding of social media content, campaigns, cultural trends, and digital communication.
- Fluent in Tamil – reading and writing is mandatory.
- Experience working in either a creative agency or an in-house brand environment.
- Strong leadership and team-management skills.
- Ability to balance strategic thinking with hands-on creative execution.
- Excellent communication, editing, and presentation skills.

Non-Negotiable Fluent Tamil (reading + writing) is mandatory.

Experience working with political brands, public-facing brands, or high-visibility consumer brands will be strongly preferred.

Ideal Candidate Profile A senior creative professional who is copy-led rather than design-led, has a strong consumer-brand pedigree, understands social-first communication, and can independently set the creative standard for everything the brand publishes.

Pay: ₹2,000,000.00 - ₹3,500,000.00 per year

Benefits

- Leave encashment

Application Question(s):
- Do you have 8+ years of experience in creative direction, copywriting, advertising, or consumer branding?
- Are you fluent in Tamil, including reading and writing?
- Do you have hands-on experience with consumer brands and social-first campaigns?

Location:
- Chennai, Tamil Nadu (Chennai, Chennai District) (Required)

Work Location: In person

📌 Creative Controller (Chennai)
🏢 Reverb Labs
📍 Chennai