Company: Metacognixion

Position: Creative Content & AI UGC Creator

Employment Type: Full-Time

Joining: Immediate Joiner Preferred

Experience: 1–3 years preferred; strong freshers with an exceptional portfolio may also apply

About the RoleMetacognixion is looking for a highly creative and hands-on Creative Content & AI UGC Creator who can help us build high-quality content for our digital channels.

This is a creative execution role, not just a video-editing or graphic-design position.

The ideal candidate should be able to take an idea or brief and independently turn it into a complete creative — whether that means a UGC-style video ad, Instagram Reel, social media post, carousel, paid advertising creative, landing-page visual, or AI-generated video.

We are looking for someone who understands what makes people stop scrolling, watch, engage and take action.

You should be comfortable experimenting with new formats, using AI tools, following social media trends and creating multiple creative variations quickly.

What You Will Do

- UGC & Video Ad Creation
- Create engaging UGC-style advertisements for Meta, Instagram, YouTube and other digital platforms.
- Develop short-form videos, Reels, Shorts and performance marketing creatives.
- Convert concepts, scripts and product/service information into engaging video content.
- Create strong hooks that capture attention within the first few seconds.
- Edit videos with appropriate:
- Captions
- B-roll
- Transitions
- Music
- Sound effects
- Motion graphics
- Product visuals
- CTAs
- Create different versions of the same creative with different hooks, openings, messaging and CTAs.
- Edit testimonial, explainer, educational and promotional videos.
- Repurpose long-form videos into multiple short-form pieces of content.

2. AI Video & AI Content CreationWe are particularly interested in candidates who are experimenting with AI-powered creative production.

You may work with tools such as:
- ChatGPT
- Runway
- Kling
- Veo
- HeyGen
- ElevenLabs
- CapCut AI
- Canva AI
- Midjourney
- Adobe Firefly
- Creatify
- Pika
- Other emerging AI video/content tools

You don't need to know every tool listed above. What matters is your ability to learn new AI tools quickly and use them to produce better creative work.

Experience with an AI video creation, AI content creation, generative AI or UGC creation course will be considered a robust advantage.

- Social Media ContentCreate organic content for Metacognixion's social channels, including:

- Instagram Reels
- Instagram posts
- Instagram carousels
- Stories
- YouTube Shorts
- LinkedIn posts and creatives
- Educational content
- Product/service explainers
- Promotional content
- Thought-leadership content
- Memes and trend-based content where relevant

You should actively monitor social media and understand emerging formats, trends and content styles.
- Graphic Design & Creative DesignCreate visually appealing designs for:





- Social media posts
- Carousels
- Advertisements
- Thumbnails
- Banners
- Landing pages
- Website sections
- Lead-generation campaigns
- Promotional campaigns
- Presentations and marketing material

You should have a good understanding of:
- Typography
- Layout
- Visual hierarchy
- Spacing
- Colour
- Branding
- Image selection
- Composition
- Mobile-first design

Experience with Figma, Canva, Photoshop, Illustrator or similar tools is preferred.

- Landing Page & Digital Creative AssetsSupport the marketing team by creating visual assets for landing pages and digital campaigns.

This could include

- Hero-section visuals
- Product/service illustrations
- Feature graphics
- CTA banners
- Section graphics
- Testimonials
- Icons and supporting visuals
- Promotional banners
- Conversion-focused creative variations

You should understand that a landing-page creative needs to communicate a message clearly rather than simply look attractive. Creative Thinking & Content StrategyWe don't want someone who simply waits for a script and edits it.

We are looking for someone who can proactively say:

"This hook could be stronger.""We should test this as a UGC video.""This concept would work better as a Reel.""Let's create three different versions of this ad.""This creative looks good, but it may not stop the scroll.""This trend could be adapted for our brand."You should be able to contribute ideas, concepts, hooks and creative directions, not just execute instructions.

Required SkillsMust Have

- Strong understanding of Instagram, Reels and short-form content.
- Good video editing skills.
- Ability to create engaging short-form videos.
- Understanding of UGC-style content.
- Good graphic design fundamentals.
- Ability to create social media creatives independently.
- Understanding of hooks, storytelling and audience attention.
- Good visual sense and attention to detail.
- Ability to work quickly and meet deadlines.
- Willingness to experiment with new creative formats.
- Strong communication and collaboration skills.

ToolsExperience with one or more of the following:

Video Editing

- Adobe Premiere Pro
- CapCut
- DaVinci Resolve
- Final Cut Pro
- After Effects

Design

- Figma
- Canva
- Photoshop
- Illustrator

AI / Generative Content

- ChatGPT
- Runway
- Kling
- Veo
- HeyGen
- ElevenLabs
- Midjourney
- Adobe Firefly
- CapCut AI
- Creatify
- Pika
- Similar AI tools

Good to HaveThe following will give candidates an advantage:
- Experience creating paid social advertisements.




- Experience creating UGC advertisements.
- Experience working with Meta Ads creatives.
- Experience with performance marketing.
- Experience creating AI-generated videos.
- Completed an AI video creation or AI content creation course.
- Experience with AI avatars and AI voiceovers.
- Experience with AI image generation.
- Experience creating landing-page designs.
- Basic understanding of conversion-focused design.
- Experience working with startups, agencies or digital brands.
- Experience creating content independently from concept to final output.

Who We Are Looking ForWe are looking for someone who is:

Creative — You naturally think of new content ideas and formats.

Quick — You can take an idea and turn it into a usable creative quickly.

Curious — You actively explore new AI tools and creative technologies.

Social-media native — You understand why certain Reels, ads and posts get attention.

Detail-oriented — You care about typography, pacing, audio, transitions, alignment and visual quality.

Performance-minded — You understand that a beautiful creative isn't necessarily a high-performing creative.

Independent — You can take ownership of a creative requirement from beginning to end.

Experiment-driven — You are comfortable creating multiple versions and testing different ideas.

Portfolio Is Very ImportantCandidates should submit a portfolio/showreel along with their application.

Your portfolio should ideally include:

1. UGC-style video ads
2. Instagram Reels / Shorts
3. Video editing samples
4. Social media designs
5. Carousel designs
6. Paid advertisement creatives
7. AI-generated video/content samples
8. Landing-page or web creatives
9. Any personal or freelance projects

Candidates with strong practical work and a good portfolio will be preferred over candidates with only certifications. Optional Practical TestShortlisted candidates may be given a small practical creative assignment.

The assignment may involve

- Creating a short UGC-style ad
- Editing a short-form video
- Creating 2–3 ad variations
- Designing a social media post
- Creating an AI-generated video
- Developing a creative concept from a short brief

The objective is to understand your creative thinking, execution quality, speed and ability to use modern tools. Why Join Metacognixion?

- Work on real-world digital marketing and creative projects.
- Work with modern AI-powered content creation workflows.
- Opportunity to experiment with emerging AI video and design tools.
- Work across video, advertising, social media and digital design.
- Build a strong portfolio of performance-oriented creative work.
- Opportunity to take ownership of the creative function as the team grows.

ImportantImmediate joiners are strongly preferred.

If you are someone who can conceptualize, design, edit, experiment and create content independently, we would love to hear from you.

📌 Creative Content & AI UGC Creator (India)
🏢 Gritbyte labs
📍 India