Corporate Marketing Leader

Job Purpose

Lead the Corporate Marketing function by driving brand strategy, corporate communications, thought leadership, analyst and investor relations,

digital brand presence, and corporate reputation. The role is responsible for strengthening the company's market positioning, enhancing brand equity, enabling business growth through strategic marketing initiatives, and ensuring consistent communication across customers, analysts, investors, media, employees, and other stakeholders.

Key Result Areas (KRAs)

1. Develop and execute the corporate marketing and communications strategy

aligned with business objectives and long-term growth plans.
1. Drive corporate brand positioning and messaging to establish a

leading Digital Solutions company across global markets.
1. Own the corporate brand architecture, ensuring consistency across all digital,

print, partner, customer, investor, and employee touchpoints.
1. Lead brand refresh, governance, and implementation initiatives while ensuring

seamless integration of newly acquired brands and businesses into the company.
1. Define and execute corporate communication programs including executive

communication, internal communication, external communication, media engagement, and corporate announcements.
1. Own and continuously enhance the corporate website, marketing automation

platform, newsletters, and other digital communication channels to maximize engagement and business impact.
1. Develop and execute a comprehensive thought leadership strategy through

whitepapers, research reports, case studies, blogs, executive POVs, webinars, videos, and other strategic content assets.
1. Collaborate with business units and subject matter experts to develop

differentiated content supporting demand generation, industry positioning, and sales enablement.
1.



Build and manage strategic relationships with industry analysts including

Gartner, Everest Group, IDC, ISG, Forrester, and other influential research organizations.
1. Lead analyst engagement programs including briefings, inquiries, submissions,

market assessments, and participation in analyst reports to improve company positioning and visibility.
1. Support Investor Relations initiatives by developing investor communication

materials, quarterly presentations, earnings communication support, and executive messaging.
1. Drive media relations and corporate public relations initiatives to strengthen the

company's reputation across customers, investors, partners, and industry communities.
1. Develop and execute social media strategy across corporate and executive

channels while expanding employee advocacy initiatives to improve digital reach and engagement.
1. Monitor corporate brand performance through marketing analytics, digital

metrics, analyst recognition, share of voice, media coverage, website performance, and social engagement.
1. Manage marketing technology platforms including CMS, marketing automation,

CRM integrations, analytics, and digital marketing tools to improve operational efficiency.
1. Own corporate marketing budgets, agency relationships, creative partners,

technology vendors, and external service providers.
1. Partner closely with Business Units, Sales, Product Management, HR, Finance,

Legal, Investor Relations, and Executive Leadership to ensure alignment of corporate marketing initiatives.
1. Lead, mentor,



and develop a high-performing corporate marketing team while

fostering innovation, collaboration, accountability, and execution excellence.
1. Present corporate marketing strategy, business impact, brand performance, and

marketing ROI to executive leadership and key stakeholders. Experience & Required Skills

15+ years experience in Corporate Marketing, Brand Management, Corporate

Communications, and Digital Marketing, with leadership responsibility in an IT services/ITES organization.

Proven experience in developing and executing enterprise-wide corporate marketing strategies aligned with business growth objectives.

Demonstrated experience in driving corporate brand positioning, brand transformation, and brand governance across multiple geographies and stakeholder groups.

Proven track record of managing corporate websites, marketing automation platforms, and digital communication channels to improve brand visibility and engagement.

Extensive experience in developing and executing thought leadership initiatives through research reports, whitepapers, case studies, blogs, webinars, executive content, and other strategic marketing assets.

Experience collaborating with senior business leaders, sales, product, investor relations, HR, and external agencies to deliver integrated corporate marketing initiatives.

Strong expertise in Corporate Marketing Strategy, Brand Positioning, and

Corporate Brand Management.

Robust content strategy and thought leadership capabilities with experience creating executive-level and industry-focused marketing assets.

Excellent written, verbal, presentation, and executive communication skills with the ability to influence senior leadership.

Strong analytical mindset with experience measuring marketing effectiveness through KPIs, analytics, and ROI reporting.

📌 Corporate Marketing Leader (Mumbai)
🏢 Naukri Assist
📍 Mumbai