Location: Mumbai, India /n Work Mode: On-site /n Experience: 2.5- 4 years /n Role Summary /n We are looking for a Copywriter who thinks beyond just writing copy. /n This role is for someone who can bring together copy strategy, conceptual thinking, cultural understanding, and strong storytelling to create communication that feels relevant, distinctive, and true to the brand. /n You will work on large, consumer-facing brands, where understanding brand personality, audience behaviour, trends, and the nuances of communication is just as important as writing a great headline. /n From defining the thought behind a campaign to developing the narrative, tonality, content pillars, scripts, and platform-specific copy, you will play an active role in shaping how brands communicate and show up across digital platforms. /n You will collaborate closely with Art Directors, Designers, Strategists, and Client Servicing teams to turn insights into strong creative ideas and impactful communication. /n Key Responsibilities /n 1. Copy Strategy & Brand Thinking /n /n

- Understand client briefs, business objectives, target audiences, and communication challenges.

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- Develop copy and communication strategies aligned with the brand's positioning and personality.

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- Study the brand, category, competition, consumer behaviour, and cultural trends to identify relevant communication opportunities.

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- Define content territories, messaging approaches, tone of voice, and storytelling routes.

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- Think beyond individual posts and contribute to the larger narrative of the brand across platforms.

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- Understand what a brand should say, how it should say it, and why it will matter to its audience.

/n /n 2. Conceptual & Campaign Thinking /n /n

- Develop creative concepts and communication ideas for:

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- Integrated and digital campaigns

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- Brand and product launches

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- Social media campaigns

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- Always-on content

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- Seasonal and topical communication

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- New-business pitches

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- Build strong campaign narratives, creative routes, hooks, and messaging frameworks.

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- Translate strategic insights into ideas that are culturally relevant, engaging, and platform-friendly.

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- Work closely with the Art and Design teams to ensure the visual and verbal idea comes together cohesively.

/n /n 3. Copywriting & Storytelling /n Create compelling copy across formats, including: /n /n

- Social media content and campaigns

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- Campaign headlines and key messaging

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- Reels and video scripts

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- Digital and paid-media advertisements

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- Brand films and short-form storytelling

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- Emailers and digital communication

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- Website and landing-page copy

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- Banners and performance creatives

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- Pitch and campaign presentations

/n /n Ensure every piece of communication maintains the right brand voice, tonality, emotion, and intent while balancing creativity with clarity. /n 4. Social & Digital Platform Understanding /n /n

- Understand how audiences consume content across different digital and social platforms.

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- Adapt ideas and writing styles based on platform, audience, format, and communication objective.

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- Stay updated on evolving social behaviours, content formats, internet culture, and consumer trends.

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- Identify opportunities for brands to participate in relevant conversations without compromising their identity.

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- Understand the difference between writing for brand building, engagement, storytelling, and performance-led communication.

/n /n 5. Collaboration & Creative Ownership /n /n

- Partner closely with Art Directors and Designers to develop ideas from concept to execution.

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- Collaborate with Strategy and Client Servicing teams to ensure communication aligns with the larger business and brand objective.

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- Participate actively in brainstorms, creative reviews, campaign discussions, and new-business pitches.

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- Present and articulate creative ideas and the thinking behind them.

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- Take ownership of copy quality and consistency across projects.

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- Be receptive to feedback and confidently refine ideas without losing the core creative thought.

/n /n What We're Looking For /n /n

- 2.5 - 4 years of copywriting experience, preferably within a digital, creative, advertising, or integrated marketing agency.

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- A strong portfolio demonstrating both conceptual thinking and copywriting craft.

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- Experience working on consumer-facing brands with a strong understanding of brand tonality and visual culture.

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- Strong understanding of copy strategy, social media, digital campaigns, and storytelling.

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- Ability to move seamlessly between a sharp one-line copy and a larger campaign narrative.

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- Strong conceptualisation and ideation skills.

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- Ability to understand a brief, uncover the insight, and translate it into a compelling creative direction.

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- Experience writing scripts for reels, digital videos, or brand-led content.

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- Understanding of paid-media communication and performance-oriented copy is an advantage.

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- Strong presentation and articulation skills.

/n /n You'll Fit Right In If You /n /n

- Think about the idea before the line.

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- Are curious about brands, people, culture, trends, and what influences consumer behaviour.

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- Have a solid instinct for storytelling and brand tonality.

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- Can distinguish between content that simply fills a calendar and content that actually builds a brand.

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- Enjoy working closely with Art and Design to create communication where the visual and copy strengthen each other.

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- Can handle multiple brands, briefs, and deadlines without compromising quality.

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- Are proactive, collaborative, detail-oriented, and comfortable taking ownership.

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- Are adaptable, open to feedback, and thrive in a fast-paced agency environment.

/n /n Think You Can Give Brands the Right Words? /n If you believe great copy starts with great thinking, we'd love to see what you've created. /n Share your resume along with your portfolio/work samples at [email protected]. /n Show us the campaigns you've conceptualised, the stories you've shaped, the scripts you've written, and the lines you're proud of. /n We're interested not just in what you wrote, but how you thought about it.

📌 Copywriter (Mumbai)
🏢 Puretech Digital - A Genesis
📍 Mumbai