The Job, In One Breath

We don't need someone who can describe a serum. We need someone who can make a serum feel like a decision, the kind you tell your best friend about at 11pm, unprompted, mid-skincare-rant.

CITTA is looking for a Copywriter who treats words the way we treat formulations: intentionally, sensorially, and with zero patience for filler. If "hydration meets luxury" makes you wince, you're already speaking our language.

Why CITTA

We're not writing copy for a legacy brand playing catch-up. We're building the voice from the room up. That means:

- A seat at the table when campaigns are still ideas, not briefs handed down. - Ownership of a single, coherent voice across ad, social, packaging, and film, not a fragment of it.
- Direct access to founders and the product team, so your copy is built on real formulation truth, not a spec sheet.
- A category that's actually fun to write in right now. Indian skincare is having a moment, and most of the copy in it still sounds the same. That's your opening.

Who You Are

- You've never met a brand voice you couldn't find, sharpen, and defend in a room full of stakeholders.
- You know the diVerence between niacinamide and noise, and you can write about actives without sounding like a lab report or a horoscope.
- You read a moodboard the way most people read a menu: fast, hungry, opinionated. - You believe a tagline should survive being said out loud in an elevator, a reel, and a billboard, without losing its nerve.
- You've built worlds for brands before: campaigns, packaging copy, social captions, film scripts, the "About Us" page nobody reads until suddenly everybody does. - Bonus:



you've been personally victimized by a 12-step routine and lived to write about it.

What You'll Actually Do

- Own the Citta voice across ads, social, packaging, campaigns, and everything that touches a human eyeball.
- Translate brand ethos into language that doesn't sound like it was translated from a brand ethos deck.
- Partner with design, marketing, and founders to turn product truths into cultural moments.
- Write headlines that stop the scroll and body copy that earns the click, in that order, always.
- Protect the tone of voice like it's a formulation: no shortcuts, no dilution. What We're Not Looking For

Copy that could belong to any skincare brand if you swapped the logo. If your last brand's tagline still works for this one, keep scrolling.

Non-Negotiables

- 2+ years writing for beauty, personal care, D2C, or lifestyle brands. - A portfolio that shows range: a punchy Instagram caption and a considered brand manifesto, from the same person.
- An instinct for pop culture, internet language, and what makes people actually feel something.
- Based in Pune, or ready to be. This is an in office role.

The Real Pitch

You'll be writing for a brand that believes skincare isn't vanity, it's a small daily act of self-respect. If you can write that without it sounding like a Pinterest quote, we should talk.

Apply if words are your love language and mediocrity makes you itch.

To apply: Send your resume + 3 writing samples (any format: ad copy, captions, a brand voice deck, whatever shows range best) to [email protected] with the subject line "Citta Copywriter,

📌 Copywriter (Pune)
🏢 CITTA (Lexicon Lifestyle - A Lexicon Group Enterprise)
📍 Pune