Key Responsibilities /n /n

- Write high-conversion Hindi copy across formats: print, outdoor, digital, and CRM (WhatsApp, SMS, etc.)

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- Craft sharp headlines, hooks, and CTAs that grab attention in seconds

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- Translate campaign ideas into culturally relevant Hindi—not literal translations

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- Adapt tone seamlessly: witty, emotional, direct, or salesy—depending on the brief

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- Collaborate with designers and marketers to ship campaigns fast

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- Continuously iterate based on performance data and feedback

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- Maintain a strong, consistent Hindi brand voice across touchpoints

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- Bring ideas to the table—not just execution

/n /n Requirements /n /n

- You think in Hindi and write naturally across formats (pure Hindi + Hinglish)

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- Proven experience writing across formats—newspaper ads, billboards, digital and short-form

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- Ability to interpret data and performance metrics to inform copy decisions

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- Strong instinct for what works in mass + digital communication

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- Ability to simplify, punch up, and make copy memorable

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- Comfortable working in a fast-paced, high-ownership startup environment

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- Obsessive about clarity, brevity, and impactGood to Have

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- Experience in a high-growth startup

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- Understanding of performance marketing and conversion-driven copy

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- Exposure to WhatsApp or vernacular-first communication

/n /n What We Offer /n /n

- Opportunity to shape consumer narratives in one of India's fastest-growing sectors.

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- A mission-driven workplace combining creativity with measurable business impact.

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- Exposure to cutting-edge digital marketing and lead generation strategies.

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- Collaborative, growth-focused culture with room for innovation.

/n /n About SolarSquare /n SolarSquare is India's most trusted and fastest growing residential solar company. /n We bring trust, transparency, financing and best-in-class after sales service to every /n home owner looking to go solar. Our aim is to become India's #1 rooftop solar brand /n and empower 100k homes to go solar. /n Location: Bangalore /n Experience Required: 4-6 Years

📌 Content Writer (Bengaluru)
🏢 SolarSquare
📍 Bengaluru