Content Writer & Impact Storyteller

Company: iDream Education (iPrep)

Location: Sector-32, Gurgaon

Role type: Full time, Work from Office (field visits as required for work)

Band: Senior Executive / Specialist

Experience: 2 - 4 Years of Direct & Relevant experience with growth ownership

Industry Preference: EdTech, Education SaaS, or an Education focused NGO, CSR or the Development sector

The Role Overview

We are looking to onboard a Content Writer and Impact Storyteller — someone who owns the full content engine for iDream Education, not just a slice of it. This is a role for someone who can move fluidly between writing a donor-facing case study, tightening a website's SEO, briefing a video team, and defending the brand's tone of voice across every channel it shows up on.

You will be the editorial authority for everything iDream publishes — website, social, email, and agency-produced material alike. You will keep our websites current and discoverable, keep our content calendar running across formats, keep our social and PR presence active and credible, and keep a growing bank of field stories and data flowing from the ground up into everything we write. As iPrep's direct-to-consumer channel grows, you will also shape the content and growth strategy behind it.

You are inspired by the vision of taking the best of digital learning to every corner of rural Bharat, and you understand the nuances of content-led growth built on social proof, trust, and consistent execution.

About iDream Education

Vision: Unlimited Learning.

Unlimited

Growth. For Everyone.

Belief: We believe that access to learning and growth is a fundamental right, and that learning in its truest sense is the joyful unfolding of a being’s fullest potential — in all dimensions of life.

Mission: To deliver solutions and experiences that facilitate access to learning and growth for everyone, irrespective of their languages, geographies, abilities, curricula, age groups, learning styles, and socio-economic status.

iPrep by iDream Education is a Learning Platform that runs both offline & online, is bilingual and works on all major hardware devices and operating systems. iPrep delivers curriculum-aligned digital learning for classes 1st to 12th in English, Hindi, and Regional language mediums for universal reach and learning use as:

- iPrep Digital Class for Smart Classrooms
- iPrep Digital Library for Tablets/Notebooks based Smart ICT Labs
- iPrep PAL for Personalised Adaptive Learning
- iPrep Tablets for Preloaded Learning Devices with Monitoring




- iPrep App for a one-stop learning platform across Android, iOS, and Web

Through iPrep, iDream Education empowers teachers and students, both in schools and at home to Learn Unlimited.

Company website: http://idreameducation.org iPrep website: http://iprep.in

Core Responsibilities

1.

Website

Content & SEO: Keep the iDream and iPrep websites current, SEO-optimised, and compelling. Own on-page optimisation, keyword coverage, content refresh, and technical health (broken links, crawl errors, meta tags) using AI-assisted workflows. Apply structured content practices that help pages perform in AI-generated search results and answer engines, and pursue backlink-building opportunities as part of ongoing SEO health.

2.

Content Production: Run a consistent content engine across newsletters, blogs, and multi-format assets (case studies, carousels, infographics, email narratives, social posts) that positions iDream as a thought leader with government, NGO, and CSR audiences. Brief and manage the Video team so video output stays aligned with the broader content calendar.

3. PR & Social Media: Own iDream's social presence — keeping key channels consistently active, on-brand, and audience-calibrated, and engaging with the community that follows them. Build and maintain a network of local journalists and reporters, and secure press coverage and article placements for key implementations.

4. Editorial Ownership, Content Standards & Audits: Act as the final editorial authority across every channel — website, social, email, and agency-produced material — ensuring nothing off-topic, off-tone, or off-brand goes live. Own and evolve the Content Guidelines, onboard new contributors (internal or agency) to them, and run periodic content audits with clear, prioritised follow-through.

5. Impact Story Extraction & Field Liaison: Be the primary link between the Implementation Teams and the content pipeline — proactively coordinating with field teams to extract human stories, data points, and field updates, and filing them in a reusable format (context, emotional hook, data proof, visuals, stakeholder quotes).

6. Data Bank & Content Intelligence: Maintain a centralised,



structured repository of field data, research, impact stories, and content inputs, so every content brief is grounded in evidence and no asset is lost or duplicated.

7. D2C Growth & Content-Led Marketing: Lead the content and growth strategy for iPrep's direct-to-consumer channel — working across SEO, social, email, and community to drive awareness, acquisition, and retention among learners.

Requirements & Qualifications

- Experience: 2–4 years in mass communication, social-sector content writing, social impact storytelling, or high-volume content roles.

- Sector Context: Experience in the NGO, EdTech, or Development sector is a major plus. An understanding of the nuances of Bharat (rural/semi-urban India) and the dignity of the communities we serve is essential.

- Interviews & Field Work: Proven ability to interview stakeholders (students, teachers, government officials) and find the emotional hook within a dry field report — telling stories of struggle without being pity-driven.

- SEO & Web Fluency: Comfortable with on-page SEO fundamentals, Google Search Console, and a working understanding of technical SEO (site structure, crawl health, Core Web Vitals) — enough to be a complete owner of the website content and SEO function.

- Linguistic Agility: High-level command of English (for corporate/donor-facing content) and fluency in Hindi (for field interviews); ability to communicate with field staff in Hindi/regional languages.

- Tech Stack: Proficient in Canva/infographic tools, GA4, and social media management.

- AI-Augmented Productivity: Fluent in using LLMs (Claude, ChatGPT, Gemini) and tools like NotebookLM to turn raw field notes and transcripts into structured drafts, and to systematise SEO and content workflows — using AI to compound output, not just assist it.

What Makes You a Great Fit?

You are not just a writer; you are a storyteller who also thinks like an owner — comfortable holding SEO, editorial standards, PR, and field storytelling as one connected system rather than separate tasks. You are obsessed with social proof and trust, and you know how to build both without losing the human core of a story.

Why Join iDream Education?

We are on a mission to facilitate universal access to learning and empower the last-mile learner. At iDream, you will have the autonomy to build and own a content function that shapes how teachers, students, partners, and policymakers perceive and trust one of India's most purpose-driven EdTech platforms.

📌 Content Writer & Impact Storyteller (Gurugram)
🏢 iDream Education
📍 Gurugram