Disclaimer : This role is not for 52East. This opportunity is with one of our clients, Cüraa.

Salary: upto 50,000 inr

Experience: 1-3 years

Location : Mumbai

Work Mode: Full-time | Work from Office

Highlight : Audience of 7.33M+ YouTube subscribers.

Experience : 1-3 years

About Cüraa

Cüraa recently raised ₹40 crore in a Series A round led by 3one4 Capital, with Kae Capital, Lumikai and Better Capital also participating.

Founded by Sanjyot Keer, the chef behind Your Food Lab, and Neeraj Kumawat, with Raj Shamani as a strategic adviser, Cüraa is building kitchen appliances designed specifically for how Indians cook.

Since launching in September 2024, Cüraa has already reached 3 lakh+ Indian households.

The Role

We’re looking for a Content Writer who can own the words behind Cüraa.

From a witty Instagram caption to a product page , from a blog to a campaign idea - you’ll be writing, editing and shaping content across everything Cüraa puts out.

What you’ll do

- Write content for social media, campaigns and digital platforms
- Write product descriptions, product pages and product storytelling
- Create website, landing page, email and WhatsApp copy
- Write blogs and AEO/SEO-focused content




- Develop engaging copy for ads and marketing campaigns
- Work closely with the creative, marketing and product teams to bring ideas to life
- Turn product features into straightforward, interesting and compelling stories
- Maintain Cüraa’s tone of voice across every touchpoint
- Research trends, consumer behaviour and relevant conversations to keep our content fresh
- Edit and proofread content before it goes live

What we’re looking for

- 1-3 years of experience in content writing/copywriting
- Excellent command of English and a strong understanding of storytelling
- Experience with a D2C, consumer, lifestyle, home, fashion, beauty or FMCG brand is a plus
- Someone who understands social media and knows what makes people stop scrolling
- Strong sense of grammar, tonality and brand voice
- Ability to write both sharp, short-form copy and detailed long-form content
- Basic understanding of SEO and content marketing
- Comfortable using AI tools for research, ideation and improving workflows

You’ll fit right in if… You can make a kitchen appliance sound genuinely exciting.

You have strong opinions

📌 Content Writer (Mumbai)
🏢 52 East
📍 Mumbai