Content Strategist Location: Connaught Place & Dwarka, New Delhi (On-site) | 6 Days Working

Experience: 1–3 years Employment type: Full-time

About Shray ProjectsShray Projects is a premium real estate broking house based in Connaught Place, New Delhi. Established in 1989, we advise high-net-worth individuals, investors, and lifestyle buyers on residential and commercial property across Delhi-NCR.

Our content is central to how we build trust with this audience. We publish advisory-led video, written, and social content that helps buyers make better property decisions — not just promotional listings. We are looking for a Content Strategist to take this forward.

The RoleYou will own the day-to-day creation of our content across video, written, and direct channels. This is a hands-on role that combines writing, planning, and on-ground video production.

You will work with an established content system — documented frameworks, speaker voice guides, and researched topic and hook libraries — so you are not building from scratch. Over time, as you develop a feel for what works with our audience, you will take on greater ownership of the content direction itself.

Key Responsibilities

- Write short-form video scripts (Instagram Reels, YouTube Shorts) for our on-camera spokespeople, adapting to each speaker's distinct voice and style.
- Plan and execute on-location video shoots — coordinating logistics, framing shots, and working with our editing team through to final output.
- Write long-form content including blogs, locality guides, and platform answers that support our search visibility.
- Support the YouTube content pipeline — scripting, titles,



descriptions, and publishing cadence.
- Write copy for email and WhatsApp campaigns used in client communication.
- Maintain the content calendar and report on output and performance on a weekly basis.
- Contribute ideas on topics, formats, and angles, and help refine our approach as you learn the market.

What We're Looking For

- 1–3 years of experience in content writing, scriptwriting, or content production. Real estate experience is welcome but not required.
- Strong writing ability, particularly the skill of writing in someone else's voice rather than your own.
- Comfort with video production — you should be willing and able to be on shoots, operate a camera, and direct a shot.
- Consistency and reliability with deadlines. We value steady, dependable output.
- Genuine curiosity about the real estate market. The strongest people in this role develop real subject-matter knowledge, not just content skills.

- Working knowledge of content performance basics and SEO fundamentals.

What You'll Get

- A documented content system and clear frameworks to work within from day one.
- Direct exposure to the premium real estate market and the buyers, investors, and developers who move it.
- A explicit path to greater strategic ownership as you build a track record.
- Close working relationship with the marketing leadership, with real input into how the function develops.

Selection Process

1. Application and portfolio review — please share writing samples, ideally scripts or short-form video work.
2. A short assignment reflecting the actual work of the role.
3. Final interview with the marketing team.

📌 Content Strategist (New Delhi)
🏢 Shray Projects
📍 New Delhi