11 Sep
|
MakeMyTrip
|
Gurugram
11 Sep
MakeMyTrip
Gurugram
About The Opportunity
Role: Content
Level: Manager
Reporting To: Director - Content
Location: Gurugram
About The Function
With a deep understanding of Indian consumers' travel preferences, the MMT Holidays team curates a wide array of holiday packages for destinations across the globe.
As a leading name in the leisure travel space, MMT Holidays serves over 3 lakh travelers annually. Our offerings span both domestic and international markets, covering more than 50 destinations worldwide. With a strong focus on delivering seamless and memorable travel experiences, we have become a trusted choice for holiday packages among Indian travelers.
About The Role
MakeMyTrip’s Holidays & Experiences Content team is looking for a content lead who can turn content from a communication function into a growth and conversion lever. The role will lead content strategy across Holiday Packages, Tours & Attractions and Cruises – categories where customers need not just inspiration, but the right information, context and confidence to make a purchase decision.
The incumbent will combine strong people leadership, customer understanding, content craft, AI-led scale and an instinct for emerging trends to build content that helps customers discover, decide and ultimately book. This is a role for someone who can think strategically, build and motivate a high-performing team, challenge the status quo and get things done
What Will You Be Doing
- Define and drive the overall content strategy for Holiday Packages, Tours & Attractions and Cruise.
- Identify customer needs, content gaps and opportunities across these businesses, and initiate new projects based on customer insights, market trends and industry benchmarks.
- Lead a team of writers, editors and analysts to develop accurate, persuasive and user-centric content across the app, website, post-sales communication and other customer touchpoints.
- Manage content production and end-to-end project execution, ensuring high quality, timely delivery and adherence to content guidelines across team members, agencies and third-party stakeholders.
- Translate complex travel products, inclusions, itineraries and experiences into explicit, engaging and customer-friendly content across short and long-form formats
- Partner with key stakeholders including Category, Product, SEO, Marketing and Business Development to deliver content requirements and support business priorities.
- Ensure consistency across content in terms of style, format, tone, imagery and videos, while maintaining factual accuracy and alignment with MakeMyTrip's brand communication principles.
- Apply industry best practices, competitive benchmarking and customer insights to identify ideas that improve content strategy, customer experience and funnel efficacy.
- Monitor and analyse content performance indicators and customer signals to identify opportunities for continuous improvement.Explore and implement AI-led tools and workflows to improve content quality, productivity, scalability and operational efficiency
Qualifications & Experience
- Master's degree in English, Mass Communication, Journalism or a related field.
- 10+ years of experience in content, editorial, brand, digital or related roles, with significant experience in customer-facing content and 3+ years of experience managing and developing teams.
- Strong understanding of content strategy, brand communication, customer journeys and digital experiences.
- Demonstrated ability to connect content with business metrics, customer behaviour and conversion.
- Strong writing, editing, storytelling and communication skills.
- Experience working cross-functionally with Product, Marketing, SEO, Analytics and Business teams.
- Strong working knowledge of AI tools and emerging content technologies, with a demonstrated curiosity to experiment, build and scale.
- Experience in travel, e-commerce, hospitality, consumer internet or lifestyle brands is preferred.
- Comfortable working with CMS platforms, content workflows, analytics and productivity tools.
Key Success Factors For The Role
- Content that moves the funnel: Measurable impact on discovery, engagement, decision-making and conversion.
- A stronger content engine: Better quality, greater speed and significantly more scale through technology and AI.
- A high-performing team: Strong ownership, capability, collaboration and talent development.
- A differentiated content experience: Content that gives MMT customers a genuine advantage in discovering and choosing travel.
- A future-ready function: Consistently experimenting with new formats, technologies, trends and ways of working.
📌 Content Manager (Gurugram)
🏢 MakeMyTrip
📍 Gurugram