11 Sep
|
Michael Page
|
Bengaluru
11 Sep
Michael Page
Bengaluru
About Our Client Our client is a rapidly growing commerce and retail platform focused on expanding access to essential products and services through an innovative distribution model.
- Own the complete consumer journey, including customer cohorts, engagement, retention, category adoption, digital migration, and customer lifetime value.
- Define customer segments and create strategies that move consumers from infrequent purchasers to loyal, high-frequency buyers.
- Develop programmes that increase active customer numbers, purchase frequency, wallet share, and retention.
- Drive cross-category adoption by identifying customer needs, category affinities, and behavioural triggers.
- Partner with product, technology, analytics, and operations teams to optimise customer journeys and enhance engagement.
- Own the complete digital conversion funnel, identifying opportunities to improve acquisition, activation, conversion, and repeat usage.
- Design and execute highly targeted customer engagement initiatives across app and messaging channels.
- Conduct regular customer and field interactions to translate real consumer insights into actionable growth strategies.
- Build testing frameworks and experimentation mechanisms to continuously improve engagement, conversion, and retention metrics.
The Successful
Applicant - 6-10+ years of experience across Consumer Marketing, Growth Marketing, CRM, Lifecycle Marketing, Customer Engagement,
or Digital Growth functions.
- Proven success in customer cohort management, retention strategy, frequency growth, loyalty programmes, and customer lifecycle development.
- Hands-on experience managing app adoption, digital conversion funnels, customer engagement journeys, and behaviour-led marketing initiatives.
- Solid analytical skills with the ability to convert customer data and insights into strategic actions and measurable outcomes.
- Experience within consumer-facing industries such as E-commerce, Quick Commerce, D2C, Retail, Consumer Technology, or Digital Platforms.
- Comfortable working in fast-paced, high-growth environments with the ability to build frameworks and processes from scratch.
- Demonstrated ability to work cross-functionally while maintaining accountability for customer growth outcomes.
- Strong customer-first mindset combined with a highly execution-focused and experimental approach. What's on Offer - Opportunity to shape the customer growth strategy of a high-growth business.
- End-to-end ownership across consumer lifecycle, engagement, retention, and digital adoption.
- Significant exposure to senior leadership and key decision-makers.
- Dynamic and entrepreneurial work environment with high visibility and impact.
- Competitive compensation and strong long-term career growth opportunities.
📌 Consumer Marketing- Manager (Bengaluru)
🏢 Michael Page
📍 Bengaluru