Our client, A leading financial services company, is looking for an AI-forward, digitally savvy Banca Channel Consultant with up to 5 years of experience to drive marketing & sales enablement initiatives across the Bancassurance channel.
Key Responsibilities
- Develop product-wise sales enablement content to support frontline teams
- Manage partner communication calendars across banking partners
- Support new product launches with impactful marketing campaigns
- Drive brand activations & POSM deployments across the channel
- Plan & execute Digital, WhatsApp & Email marketing journeys
- Proactively identify upcoming festivals, topical moments & cultural occasions and convert them into relevant customer/employee engagement opportunities
- Brief & collaborate with creative/digital agencies to develop topical digital engagements, quizzes, gamification & interactive experiences
- Drive contest branding, communication & rewards rollouts end-to-end
- Track business performance through dashboards, insights & actionable reporting
- Leverage AI tools & emerging digital trends to improve content creation, ideation, engagement and marketing effectiveness
NOTE:
Capacity : Full-time (with first and third Saturdays working)
Travel : Might be required to travel to Lower Parel office 2–3 times a month
Duration : 12 Months
Skills Required
- 4 -5 years of experience, preferably in BFSI / Bancassurance / Digital Marketing
- Solid understanding of marketing + sales enablement
- Proactive, creative & comfortable handling multiple stakeholders
- Strong agency management & briefing skills
- Curious about AI, digital innovation & new-age customer engagement formats
- Ability to take an idea from insight → brief → execution → measurement