About Parké -

Parké is a technology-driven company building solutions to make parking smarter, simpler and more convenient.

Key Responsibilities

1. Lead Generation

Identify and build a database of potential B2B customers across relevant segments. Research target companies, properties and decision-makers.

Generate leads through

Cold calling

LinkedIn prospecting

Email campaigns

Online research

Industry directories

Networking and events

Referrals and inbound enquiries

Identify relevant decision-makers such as Property Managers, Facility Managers, Operations Heads, Parking Managers, Real Estate Developers and Business Owners.

Maintain an updated prospect database.

1. Lead Qualification

Contact prospects and understand their parking-related requirements and challenges.

Qualify leads based on

Business/property type

Number of parking spaces

Current parking system/process

Operational challenges

Technology requirements

Decision-making authority

Budget/commercial potential

Purchase timeline

Identify high-potential opportunities and prioritize them for sales follow-up.

Schedule qualified meetings, product demonstrations and discovery calls for the sales team.

1. Lead Management

Maintain complete and accurate lead information in the CRM. Record calls, emails, meetings, requirements and follow-up activities.

Ensure every active lead has a defined next action and follow-up date.

Nurture prospects that are not immediately ready to purchase.

Follow up systematically until the lead is converted, disqualified or placed into a nurture pipeline.

Ensure there are no unattended or “lost” leads in the CRM.

1. Sales Support

Work closely with the Business Development Manager / Sales Manager. Provide qualified leads and relevant prospect information to the sales team.

Coordinate meetings and demonstrations.





Support preparation of basic prospect information and opportunity briefs.

Collect feedback from prospects and update the CRM accordingly.

1. Market Intelligence

Research competitors and alternative parking solutions. Identify new market segments and potential customer profiles.

Track common customer pain points and objections.

Share market feedback with the sales and product teams.

Key Performance Indicators (KPIs)

The candidate will be measured on activity, quality and conversion, not simply the number of calls made.

- Lead Generation
- Number of new prospects added
- Number of outbound calls
- Number of emails/LinkedIn outreaches
- Number of new leads generated
- Lead Qualification
- Qualified leads generated
- Lead-to-qualified-lead conversion rate
- Qualified meetings booked
- Meeting show-up rate
- Lead Management
- CRM data accuracy
- Follow-up completion rate
- Lead response time
- Percentage of leads with scheduled next actions
- Lead-to-opportunity conversion
- Pipeline Contribution
- Qualified pipeline value generated
- Opportunities handed over to the sales team
- Contribution to monthly/quarterly sales targets

Required Skills

- Strong verbal and written communication
- Good English communication skills
- B2B lead generation and prospecting
- Cold calling and email outreach
- Lead qualification
- Follow-up and relationship management
- CRM usage and data management
- Basic understanding of sales funnels




- Valuable research and prospecting skills
- Target-oriented and persistent approach

Good to Have

-Experience with SaaS, technology or B2B solutions

-Experience selling to businesses/property owners

-Experience in parking, facility management, -PropTech, real estate or mobility

-Experience with LinkedIn Sales Navigator

-Experience with Salesforce, Zoho CRM, HubSpot or similar CRM platforms

-Basic understanding of digital marketing and inbound lead generation

-Experience with Excel/Google Sheets and sales reporting

Candidate Profile The candidate should be:

- Highly proactive and self-motivated
- Comfortable making a high volume of outbound calls
- Curious and good at asking discovery questions
- Persistent without being overly aggressive
- Organized and disciplined with follow-ups
- Comfortable working with targets and KPIs
- Data-driven and capable of maintaining CRM discipline
- Able to understand a customer's business problem rather than simply pitching a product
- Willing to learn parking technology and business quickly

Education Requirements

Preferred

- Bachelor's degree in Business Administration, Marketing, Commerce, Sales, Management, Engineering or a related discipline.
- MBA/PGDM in Marketing or Sales is an advantage but not mandatory.
- Certifications in B2B Sales, Digital Marketing, CRM or Business Development are an advantage.

Experience Ideal: 1–3 years of experience in:

-B2B Sales

-Inside Sales

-Business Development

-Lead Generation

-SDR/BDR roles

-SaaS/Technology Sales

-Real Estate/PropTech

-Facility Management

-Parking/Mobility Solutions

Fresh graduates with excellent communication skills, strong sales aptitude and demonstrated prospecting ability may also be considered for an entry-level version of the role.

📌 Business Development Executive (Kochi)
🏢 Parke Parking
📍 Kochi